Jobs and Careers

Senior Brand Manager

United Statesfull_timeVerifiedPosted 7 Aug 2026

💰 $176,500/yr($126,100/yr – $176,500/yr)

About the role

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.

Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons to Work at Bimbo Bakeries USA:

Salary Range: $126,100 - $176,500

Annual Bonus Eligibility

Comprehensive Benefits Package

Paid Time Off

401k & Company Match

#LI-LF1

Position Summary: 

We are seeking a visionary, results-driven Senior Brand Manager to lead the strategy and growth in one of our critical businesses. Key brands in the BBU portfolio include Thomas’, Sara Lee, Entenmann’s, Oroweat, Ball Park and Little Bites. The Senior Brand Manager operates as a true business leader, owning the end-to-end performance of the brand, from long-term strategy and innovation pipeline to in-market execution and brand management.

 This individual will work closely with our leadership team, will set direction for the business, translating deep consumer, customer and market insights into bold strategies that unlock sustainable growth. The ideal candidate is a solutions-oriented, forward-thinking innovator who has experience leading brands and people. This is an opportunity to shape the future of iconic brands while delivering meaningful business impact in a fast-paced CPG environment.

Key Job Responsibilities:

Define and lead the brand and portfolio strategy, setting a clear vision and growth roadmap aligned with business objectives.
Manage product portfolio and proactively identify key levers to positively impact P&L. Adjust strategy as necessary to achieve revenue, volume, and margin targets.
Lead the development and execution of Integrated Marketing plans across all channels, including advertising, digital, in-store, and partnerships.
Oversee development of insight-driven innovation pipeline for branded portfolio – managing from concept through launch in market.
Oversee internal resources and external agencies tasked with creating effective content and campaigns.
Provide leadership, direction and mentoring to direct reports.
Work in close partnership with Sales teams to identify whitespace opportunities and develop compelling sell-in strategies and materials.
Develop exceptional cross functional relationships to ensure overall commitment to portfolio.
Influence and align senior cross-functional stakeholders (Finance, R&D, Supply Chain, Operations) to deliver integrated business solutions.
Oversee agency partners and internal teams to deliver high-impact, insight-driven marketing programs.
Manage budgets and investments strategically, ensuring effective allocation of resources to maximize ROI.
Monitor brand health and performance metrics, proactively identifying risks and opportunities and adjusting strategies accordingly.
Available for travel (10%) .

Key Behavioral Competencies:

Agility & Resilience: Navigates ambiguity and complexity with confidence, adapting strategies in a dynamic environment.
Curiosity & Growth Mindset: Actively seeks new ideas, perspectives, and continuous learning opportunities.
Talent Development & Coaching: Builds, develops, and empowers high-performing teams through coaching and mentorship.

Key Leadership Competencies:

Situational Adaptability – Adapts approach and attitude in real time, according to the changing demands of different solutions.
Drives Engagement - Creates a climate where people are motivated to do their est to help the organization achieve its objectives.
Ensures Accountability – Holds self and others accountable to meet commitments.
Manages Complexity – Makes