Manager, Strategic and Digital Marketing

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

NBCUniversal Local is NBCUniversal’s local media division that delivers English and Spanish-speakers and bilingual audiences in 31 U.S. markets and Puerto Rico, the very best in local sports, news, weather, consumer and investigative reporting, and lifestyle entertainment across any platform and screen. NBCUniversal Local is comprised of three individual media groups including the NBC Owned Television Stations, the NBC Sports Regional Networks and the Telemundo Station Group. The division is also home to multicast networks NBCLX, COZI TV and TeleXitos, the regional cable news network NECN, as well as NBC Spot On, an advanced video advertising business designed for local/regional CTV and OTT advertisers and several in-house companies including production company LXTV, marketing and promotions company Skycastle, its out-of-home business NBC Everywhere, and the Arthouse, a graphics design group. With seven regional sports networks and 42 NBC and Telemundo stations serving 38 percent of U.S. homes, NBCUniversal Local is the only network-owned local media division that is home to the largest bilingual local newsrooms within the country’s top 10 TV markets. NBCUniversal Local’s stations and networks serve diverse audiences and communities across linear, streaming, OTT, digital web, mobile and audio, and cable platforms and work together to keep local audiences informed anytime and anywhere. For more information, visit NBCUniversal.com.

Job Description

As Marketing Manager, you will lead the brand and digital marketing group, developing strategies to drive reach, engagement and retention to our products. Your role is critical to the overall business objectives and KPIs, as you contribute to every touchpoint with the consumer. You will work on a team of graphic designers, video editors and brand marketers - together, you will collaborate to ideate and execute cross-platform campaigns. Your role will work closely with all internal departments and our team partners to develop cohesive executions of our brand, as well as identify creative content solutions for our advertising clients. Your role will be collaborative, creative and analytical.

A snapshot of your responsibilities: 

• Oversee brand strategy and campaigns across all platforms
• Manage brand marketing team and team partnership relationships (Golden State Warriors, Sacramento Kings, Oakland A’s, San Francisco Giants, San Jose Sharks & San Francisco 49ers)
• Project manage creative execution of marketing assets and deliver productive and efficient feedback to creative teams
• Ideate and lead cross portfolio marketing and creative solutions for advertising partners
• Create, schedule and deploy organic and paid media campaigns, with an emphasis on social media strategy and executions
• Monitor campaign performance in all key metrics and report to senior leadership and internal teams
• Represent the marketing team in cross-functional meetings and collaboration with content, sales, digital, operations and video
• Oversee, forecast and manage budget for marketing department

Qualifications

Basic Requirements:

• Bachelor’s degree in Marketing, Business or equivalent work experience of 6+ years
• Extensive experience in developing and delivering end to end marketing strategies & campaigns
• Proven experience in social media management and digital marketing
• Excellent communication skills
• Analytical skills to forecast and identify trends and challenges
• Knowledge and interest in Bay Area sports

Desired Characteristics:

• Experience in project management software, Google Analytics & Adobe Design suite
• Previous management experience