Director, Business Unit Digital Engagement Team

Job Description

The Director, Business Unit Digital Leader (BUDL), is responsible for providing leadership and managing the Campaign Development Leads (CDLs) aligned with the Customer Agile Teams (CAT) within the Business Unit.  The BUDL will also be responsible for ensuring the effective development and deployment of digital content and campaigns for the brands within the Business Unit he/she supports.  The Director will be responsible for balancing priorities and resources across all brands within that Business Unit.  This role will report to the Executive Director, Digital Customer Engagement Organization and will be a member of the Executive Director’s leadership team.

Key responsibilities and competencies include: 

• Leading a team of CDLs, responsible for hiring, onboarding, professional development, coaching and performance evaluation of the CDLs

• Ensuring optimal customer experience plans are developed, with campaign planning and execution across digital and non-digital channels

• Sponsoring and pull through, in partnership with key stakeholders, of new capabilities and pilots/experiments

• Partnering with key stakeholders on change management and pull through of new ways of working across all functions that impact a CAT

• Capacity planning with regular focus on reallocating resources across teams as needed to support business priorities

• Remaining abreast of evolving digital landscape and encouraging teams to experiment, test and learn (i.e. social media, video, and other channels)

• Maintaining current understanding of relevant customer preferences – including relevant use of social media, video, and other channels

• Remaining current on trends in agile methodology and execution and design thinking

• Ensuring adherence to US legal, compliance regulatory standards.

• Escalating and removing Business Unit or Enterprise-wide impediments that may be impeding on teams’ execution

Position Qualifications:

Education Minimum Requirement:  

• Bachelor’s Degree required.

• Advanced degree preferred.

Required Experience and Skills: 

• Minimum of 7 years of digital marketing and/or brand marketing experience

• Content and resource/campaign optimization across digital channels

• Execution and results focused, focusing on most critical priorities, measuring progress and ensuring accountability against metrics

• Foster a culture of innovation and experimentation to solve work problems and seize opportunities that result in unique solutions  

• Building, motivating and guiding a team

• Demonstration of significant initiative to generate, implement and execute on strategy and ideas

• Building and applying knowledge of operations to improve team and drive organizational results

• Clear and effective communicator

• Using effective involvement and persuasion strategies to gain acceptance of ideas and commitment to actions that support specific work outcomes

• Facilitating change by leading the implementation and acceptance of change; ability to manage ambiguity and to shift direction as needed to address emerging organizational needs

• Developing strong cross-functional relationships and leverages the relationships to drive change and achieve results

Preferred Experiences:

• Prior people management experience

• Utilizes analytics to measure and optimize digital initiatives/campaigns

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We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace.  All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran sta