Senior Specialist, Paid Search

ABOUT US:

LSEG (London Stock Exchange Group) is more than a diversified global financial markets infrastructure and data business. We are dedicated, open-access partners with a dedication to excellence in delivering the services our customers expect from us. With extensive experience, deep knowledge and worldwide presence across financial markets, we enable businesses and economies around the world to fund innovation, manage risk and create jobs. It’s how we’ve contributed to supporting the financial stability and growth of communities and economies globally for more than 300 years. Through a comprehensive suite of trusted financial market infrastructure services – and our open-access model – we provide the flexibility, stability and trust that enable our customers to pursue their ambitions with confidence and clarity.

LSEG is headquartered in the United Kingdom, with significant operations in 65 countries across EMEA, North America, Latin America and Asia Pacific. We employ 25,000 people globally, more than half located in Asia Pacific. LSEG’s ticker symbol is LSEG.

OUR PEOPLE:

People are at the heart of what we do and drive the success of our business. Our values of Integrity, Partnership, Excellence and Change shape how we think, how we do things and how we help our people fulfil their potential. We embrace diversity and actively seek to attract individuals with unique backgrounds and perspectives. We break down barriers and encourage teamwork, enabling innovation and rapid development of solutions that make a difference. Our workplace generates an enriching and rewarding experience for our people and customers alike. Our vision is to build an inclusive culture in which everyone feels encouraged to fulfil their potential.

We know that real personal growth cannot be achieved by simply climbing a career ladder – which is why we encourage and enable a wealth of avenues and interesting opportunities for everyone to broaden and deepen their skills and expertise. As a global organisation spanning 65 countries and one rooted in a culture of growth, opportunity, diversity and innovation, LSEG is a place where everyone can grow, develop and fulfil your potential with meaningful careers.

Role profile:

We are seeking a Senior Specialist, Paid Search to join our team as part of the Search & Display Media team. You’ll have attention to detail, tenacity, and a focus on results, working patiently with cross-organisational teams. You’ll see the size of this organisation, the number of collaborators and the complexity of our products as a great opportunity to play a critical role in an increasingly successful international business by shaping our Digital Transformation team. This role requires a deep understanding of paid search advertising, a data-driven mindset, and a creative approach to campaign management. The ideal candidate will have a proven track record of driving successful paid search initiatives that meet business goals.

WHAT YOU'LL BE DOING:

• Expand our customer acquisition strategy through the paid search channel.
• Manage campaign implementation, ongoing management and optimisation.
• You’ll directly manage the day-to-day and long-term relationship of a paid media agency who will serve as our execution and delivery arm.
• Ensure all campaigns operate to agreed budget and return on investment.
• Tracking & understanding performance beyond website conversions, drilling into post conversion data to understand the sales funnel.
• Establish and maintain a clear Test and Learn plan to increase reach, optimise click thru-rate, optimise conversion rate and maximise customer lifetime value.
• Work closely with the analytics and insights functions to measure and validate the incrementality of existing and new initiatives.
• Proactively build cases to drive incremental sales with an incremental budget.
• Analyse competitor paid search strategies to identify opportunities and areas for improvement.
• Deliver daily/weekly/monthly and ad-hoc reports as directed.
• Actively identify customer friction points and propose improvements. Create and share value cases with relevant partners to influence, get the buy-in and agree on a timeline for solution implementation.
• Act as the primary point of contact for paid search-related matters across the organization. Prepare and present detailed reports and PowerPoint presentations on campaign performance, strategies, and insights to business stakeholders, including senior leadership.
• Work with internal partners to enhance overall performance of the Digital Transformation team.
• Stay updated with the latest paid search trends, tools, and best practices to ensure ongoi