Director, Lifecycle Marketing

About Us

Our leading SaaS-based Global Employment Platform™ enables clients to expand into over 180 countries quickly and efficiently, without the complexities of establishing local entities. At G-P, we’re dedicated to breaking down barriers to global business and creating opportunities for everyone, everywhere.

Our diverse, remote-first teams are essential to our success. We empower our Dream Team members with flexibility and resources, fostering an environment where innovation thrives and every contribution is valued and celebrated.

The work you do here will positively impact lives around the world. We stand by our promise: Opportunity Made Possible. In addition to competitive compensation and benefits, we invite you to join us in expanding your skills and helping to reshape the future of work.

At G-P, we assist organizations in building exceptional global teams in days, not months—streamlining the hiring, onboarding, and management process to unlock growth potential for all.

About this Position

We are seeking a highly strategic and data-driven Director of Lifecycle Marketing to join the Revenue Marketing team. This role will be responsible for defining, developing, and executing comprehensive lifecycle marketing strategies that drive customer acquisition, engagement, retention, and loyalty across all touchpoints, for multi-personas and products. The ideal candidate will be a visionary leader with a proven track record of optimizing the customer journey through personalized and automated campaigns, including email and other channels.

What You'll Do:

• Strategy & Vision: Develop and own the end-to-end lifecycle marketing strategy, from awareness and acquisition to onboarding, engagement, retention, and win-back.
• Customer Journey Mapping: Deeply understand our customer segments and map out their complete journey, identifying key touchpoints, pain points, and opportunities for optimization.
• Campaign Development & Execution: Design, implement, and manage multi-channel lifecycle campaigns (email, in-app messaging, push notifications, SMS, direct mail, etc.) that are personalized, timely, and relevant.
• Segmentation & Personalization: Leverage customer data to build sophisticated segmentation models and drive hyper-personalized experiences that increase engagement and conversions.
• A/B Testing & Optimization: Continuously test, analyze, and optimize campaign performance, identifying winning strategies and scaling best practices.
• Performance Measurement & Reporting: Define key performance indicators (KPIs), track results, and provide regular, insightful reports on the effectiveness of lifecycle marketing initiatives to senior leadership.
• Cross-Functional Collaboration: Partner closely with Product, Sales, Marketing, and Customer Success teams to ensure a cohesive and seamless customer experience.
• Team Leadership & Development: Build, mentor, and lead a team of lifecycle marketing specialists, fostering a culture of innovation, experimentation, and continuous improvement.
• Technology & Tools: Evaluate, implement, and optimize marketing automation platforms, CRM systems, and other martech tools to enhance lifecycle marketing capabilities.
• Market Trends: Stay abreast of industry best practices, emerging technologies, and competitive trends in lifecycle marketing.

What You'll Bring:

• Ten+ years of progressive experience in lifecycle marketing, CRM, or a related field, with a significant portion in a leadership or strategic role.
• Proven track record of developing and executing successful lifecycle marketing strategies that drive measurable business results (e.g., increased customer lifetime value, reduced churn, improved engagement).
• Deep expertise in marketing automation platforms (e.g., HubSpot and Salesforce)
• Strong analytical skills with the ability to interpret complex data, draw actionable insights, and make data-driven decisions.
• Proficiency in A/B testing methodologies and experience with optimization tools.
• Excellent understanding of customer segmentation and personalization techniques.
• Exceptional