Senior Copywriter, Member Activation

<div class="content-intro"><h3>About Lantern</h3> <p>Lantern is the specialty care platform connecting people with the best care when they need it most. By curating a Network of Excellence comprised of the nation's top specialists for surgery, cancer care, infusions and more, Lantern delivers excellent care with significant cost savings to employers and their workforces. Lantern also pairs members with a dedicated care team, including Care Advocates and nurses, for the entirety of their care journey, helping them get back to good health, back to their families and back to work. With convenient access to specialists nationwide, Lantern means quality care is within driving distance for most. Lantern is trusted by the nation's largest employers to deliver care to more than 6 million members across the country. Learn more about us at lanterncare.com.&nbsp;</p> <hr> <p>&nbsp;</p></div><div class="styles--2BkR3" data-ui="job-description"> <p><span style="text-decoration: underline;"><strong>SENIOR COPYWRITER, MEMBER ACTIVATION</strong></span></p> <p>&nbsp;</p> <p>Lantern helps employers reduce medical spend by getting members to the right specialty care center of excellence for plannable surgery, cancer support, and specialty infusions. The Member Activation team owns the outreach and engagement engine that turns eligible members into first calls and cases, the leading indicator for procedure volume and revenue. This role is a direct bet on one of our biggest 2027 priorities: scaling campaign execution with agents, not headcount.</p> <p>We are hiring a short-form specialist, not a long-form writer. This is not a blogger, an articles writer, or someone whose background is internal communications or PR. This is someone who has written email, SMS, direct mail, and digital ad copy that had to convert, who can point to the metric it moved, and who wants to spend their time testing, measuring, and rebuilding rather than writing one perfect piece and moving on.</p> <p><strong>Location</strong>: Dallas, TX, New York, NY - Hybrid schedule (3x in office per week)</p> <p><strong>Responsibilities</strong>:</p> <ul> <li>Write short-form, conversion-focused copy across direct mailers, email, text, display ads, outbound calling scripts, and digital surfaces (landing pages, app, portal).</li> <li>Design and run structured tests (A/B and multivariate) on messaging, offers, and creative, with a clear hypothesis and a defined metric for every test.</li> <li>Build and maintain agentic workflows comprised of insights-driven value proposition messaging that let a small team produce and personalize campaign copy at scale, with a human checkpoint built into the process rather than bolted on after.</li&