Senior Product Marketing Manager --Saas Platform

We are Progress (Nasdaq: PRGS) - the trusted provider of software that enables our customers to develop, deploy and manage responsible, AI-powered applications and experiences with agility and ease.   We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Senior Product Marketing Manager and help us do what we do best: propelling business forward.  This will be a hybrid role so working between your home office and either our Burlington MA headquarters or our Raleigh NC office.  You must be local to one of those locations to be considered for candidacy. Progress Nuclia is a unique, agentic Retrieval-Augmented Generation (RAG)-as-a-service SaaS platform that empowers organizations to automatically leverage their proprietary business information to retrieve verifiable, accurate answers using Generative AI. Nuclia addresses a critical need for many organizations seeking trustworthy, data-driven insights through agentic RAG. As a 100% self-serve, marketplace-transacted SaaS offering, Nuclia democratizes advanced AI capabilities, enabling even small and mid-size customers to quickly realize value without significant upfront investment.  As the Product Marketer, you will be the strategic voice of the product, driving awareness, adoption, and growth across marketing, IT, and application leaders—including CTOs, CIOs, and CMOs. You will craft compelling positioning and messaging that resonates across direct, partner, and OEM sales channels. Working collaboratively with cross-functional teams, including demand generation, sales, product, and partners, you will help shape and execute go-to-market strategies that accelerate pipeline growth and customer success.  In this role, you will: 

Market & Customer Insight  

• Conduct deep research to understand the needs, pain points, and priorities of marketing, IT, and application leads. 
• Gather and synthesize customer and partner feedback to inform product positioning and marketing strategies. 

Product Positioning & Messaging  

• Define and articulate Nuclia’s unique value proposition tailored to each core customer segment and sales channel. 
• Develop clear, differentiated messaging that highlights Nuclia’s data and AI-driven agentic RAG capabilities and marketplace benefits. 

Go-To-Market (GTM) & Launch  

• Lead GTM planning and execution for new product features and releases. 
• Collaborate closely with product, sales, partner, and customer success teams to ensure seamless launches and adoption. 

Sales & Partner Enablement  

• Develop sales and partner enablement materials including battlecards, case studies, demo scripts, and training content. 
• Train internal and partner teams on product features, use cases, and value propositions. 

Demand Generation Partnership  

• Work closely with Demand Gen to align product messaging with campaign strategy and drive pipeline growth. 
• Provide audience insights and positioning to guide targeting, segmentation, and content development. 
• Create campaign-ready assets such as messaging frameworks, landing pages, and content that support acquisition and growth initiatives. 
• Align on campaign timing and performance metrics, using insights to optimize messaging and improve conversion rates. 

Content & Campaigns  

• Produce engaging content including blogs, whitepapers, webinars, and videos that educate and engage target audiences. 
• Support demand generation and retention campaigns across digital, social, and event channels. 

Performance Measurement & Optimization  

• Track and analyze product adoption, customer engagement, and campaign effectiveness. 
• Use data-driven insights to refine messaging, GTM strategies, and campaign execution for continuous improvement. 

Cross-Functional Collaboration  

• Partner with product management, engineering, sales, partner, and customer success teams to ensure alignment and a unified customer experience. 
• Participate in cross-functional initiatives to drive product growth and customer satisfaction. 

 

Your background: 

• 5–8 years of B2B SaaS product marketing experience, with a proven track record of launching and scaling new products in competitive markets. 
• Demonstrated success driving pipeline and revenue growth through go-to-market execution and product-led growth strategies. 
• Solid experience with product-led growth models, including optimizing freemium or trial-to-paid conversion, onboarding flows, in-product mes