Sr. Director Commercial Performance Tapes Europe

Company Description

About Avery Dennison
Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides branding and information labeling solutions, including pressure-sensitive materials, radio-frequency identification (RFID) inlays and tags, and a variety of converted products and solutions. The company designs and manufactures a wide range of labeling and functional materials that enhance branded packaging, carry or display information that connects the physical and the digital, and improve customers’ product performance. The company serves an array of industries worldwide, including home and personal care, apparel, e-commerce, logistics, food and grocery, pharmaceuticals and automotive. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2022 were $9.0 billion. Learn more at www.averydennison.com.

Avery Dennison is an equal opportunity employer.

Learn more at www.averydennison.com.

Job Description

The Sr. Director Commercial is responsible for our commercial organization in Performance Tapes Europe and is part of the Performance Tapes Europe leadership team. The incumbent plays a key role in uniting our Marketing and Sales efforts to accelerate the profitability of the business and to ensure we are the partner of choice for our customers in high-value tape applications. And to execute on the PTEU strategic priorities to transform to a high-value business to co-build on a sustainable future and to support a step change in productivity. 

Key responsibilities

• Supports the development of solutions in the five segments of Performance Tapes Europe to enable profitable growth
• Partner with peers, finance, operations and other key stakeholders to drive Annual Operating and Strategic Planning process
• Responsible for developing a profitable and sustainable product road map and defining a strategic plan
• Develop and implement long-term commercial strategies that are geared toward developing greater market share and profitability
• Excellence in execution – drive near-term results and performance
• Deliver year over year sales growth in all key tapes segments
• Determine and position customer product needs information regarding product quality, industry best practices, product applications, and consultative services.
• Identify customer needs and assess divisional benefits. Set goals to meet and accomplish these needs.
• Identify, set direction, and manage technical support of new markets and specialty business development initiatives. Identify new products that have broad market potential and translate them to multiple customers.
• Lead a commercial team that includes territory sales and key account management, customer service, product managers, marketing communication and business development
• Attract and develop winning talent. Manage LDR and visibility to regional talent, people development, succession and diversity
• Lead benchmarking of topics in support of the commercial goals.

Team leadership and development

• Attract, retain and develop a high-performance team. Build succession and increase diversity and inclusion
• Model and promote the Corporation’s values at all times and be a team role-model and change-agent
• Coordinate and unite team efforts, create and manage a European strategy with a focus on innovation and excellence. 
• Assess the competency needs of the team and individuals and provide feedback and developmental opportunities in line with business needs and the aspirations and talents of the team 

Qualifications

• 12+ years business experience required
• Bachelor’s degree in Engineering, Business or Marketing with MBA strongly preferred or equivalent is a prerequisite
• Strong experience in strategic leadership needed, international exposure preferred
• Possess leadership, mentoring, training and project management experience and skills
• Skilled in effectively coaching, teaching, and developing solid sales and negotiation skills within the Sales and Marketing teams.
• Strong business and financial acumen required
• Strong understanding of product and technical information
• Demonstrated success in cross-regional projects or initiatives.
• Strong experience negotiating large/major contracts.
• Skilled communicator, verbally and in writing, to all levels on complex business issues
• Able to champion new business ventures. This will require excellent organizational and people skills, project management skills, with an ability to openly convey information to team members in a timel