Director Field Marketing - Americas

Uniphore is the global leader in Conversational Automation. Every day, billions of conversations take place across industries — customer service, sales, HR, education and more. Whether they are human to human, human to machine or machine to machine, conversations are at the heart of everything we do, and the new currency of the enterprise.
At Uniphore, we believe companies that best understand and act on those conversations will win. We have built the most comprehensive and powerful conversational automation platform that combines conversational AI, workflow automation, and RPA (Robotic Process Automation) with a business user-friendly-UX (User Experience) in a single integrated platform to transform and democratize customer experiences across industries.
Uniphore is looking for Director, Field Marketing to lead the strategy and execution of field marketing programs and activities to drive awareness, engagement, pipeline growth and acceleration in the Americas with an initial focus on the US market. This role will be responsible for overseeing in-person and virtual interactions with prospects, customers and partners and will also serve as the voice of the Americas go-to-market team to the broader marketing team. We are looking for a B2B tech marketing expert with extensive field marketing experience in the US theater who is data-driven, can operate at both strategic and tactical levels, and is a strong people manager and an individual contributor. This role will be based in Palo Alto, CA. 

Responsibilities:

• Strategize, plan and execute field marketing programs for the Americas theater to drive pipeline growth, support sales objectives and increase brand awareness.
• Collaborate with the Americas sales teams to identify and prioritize key markets and accounts, develop targeted marketing programs and support account-based marketing initiatives.
• Collaborate closely with our campaigns, digital marketing, product marketing and SDR teams to plan and execute activities that drive pipeline growth and acceleration.
• Deliver high quality programs that establish lasting relationships with prospects and customers.
• Help develop and execute an account-based marketing strategy for key accounts, with relevant and personalized programs, with defined goals and metrics.
• Work with partner marketing to understand marketing opportunities and help drive field programs to increase partner engagement and drive pipeline.
• Work with marketing operations to analyze, optimize and report on the performance of field marketing programs.
• Lead and mentor a team of field marketers.

Requirements/Qualifications:

• 10+ years of overall Marketing experience with 8+ years of B2B tech field marketing experience focused on the US market, with career progression from a field marketer (individual contributor) to leading a team.
• Proven track record of working with sales leaders to build and consistently deliver results against targets.
• Ability to translate business objectives into a well-defined marketing strategy and execution plans that have clear metrics and KPIs.
• Ability to plan, manage and execute several marketing programs simultaneously.
• Prior experience planning and running successful ABM programs.
• Strong analytical skills, able to assess opportunities and make decisions on ROI of programs and investments.
• Ability to operate and excel at strategic as well as tactical levels. Willingness to roll up sleeves to get the job done.
• Demonstrated success in the US market as a team manager and individual contributor in field marketing. 
• Strong understanding of programs and tactics that resonate with US audiences to drive awareness and engagement.
• Excellent communication and facilitation skills, both at the executive level and with peers and cross-functional teams.
• Willingness and ability to travel as needed within the Americas.

Uniphore is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics. For more information on how Uniphore delivers business value using Conversational Automation, please visit www.uniphore.com
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