Head of Creators

About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

Head of Creators

Location: United States (Remote/Hybrid – San Fransisco)

Design the Viral, Empowering Ecosystem for the world’s leading Brands and Creators

Beast Industries is the world's leading creator-led organization.  We are building an intelligence engine that will empower the next generation of creators to grow faster and monetize smarter.

We are redefining what commerce and influence look like at global scale, moving beyond simple matching to create an intelligence-driven, all-in-one marketing platform. Every interaction is designed to streamline workflows and maximize capital deployment using agentic AI. This is your opportunity to lead the teams that decide how AI transforms billions of data points into precise matching, undeniable business results, and platform stickiness across every screen.

The Role

You will lead the Creator Product function, overseeing the entire creator-facing ecosystem from onboarding through monetization and retention. Your job is to build a high-performing product organization that connects a deep understanding of the creator mindset with the technical rigor required to define and execute an AI-first platform. You will ensure every feature iteration drives measurable platform stickiness and viral growth.

What You’ll Do

• Own the Creator Experience: Oversee all creator-facing workflows, including onboarding, profile management, and marketing pages, ensuring an intuitive, world-class user experience.
• Drive AI-First Tools: Strategically launch AI-first creator tools that assist with ideation, production, storytelling, promotion, and monetization across the five major social media platforms.
• Manage System Integration: Assume product ownership of Vyro after its initial 3-4 month independent iteration and integrate its intelligence systems into the holistic platform structure.
• Accelerate Growth & Retention: Develop and implement viral growth strategies and referral programs to drive creator sign-ups, increase platform engagement, and reduce churn.
• Establish Operational Excellence: Define and build a scalable CRM and support ticketing system required to manage creator communications, engagement, and success.
• Collaborate on Matching: Partner closely with the Head of Data and Head of Brands to optimize match quality and brand-creator outcomes, ensuring the platform delivers clear value propositions.
• Define and Execute Product: Serve as a strong executor who can quickly define the product, write user stories, and work directly with engineers to meet the aggressive six-month timeline to project success.

What You’ll Bring

• Creator Economy Fluency: Prior experience running product for or demonstrating deep familiarity with the creator space, ideally from up-and-coming startups within the industry or strong agency models with a technical background.
• Product Definition & Execution: A track record of operating at a senior product level, capable of defining product roadmaps and executing against them quickly and resourcefully in an ambitious startup environment.
• Go-to-Market Expertise: Proven ability to marry go-to-market strategy with product development, demonstrating strong intuition for creator incentives, platform stickiness, and viral loops.
• Systems Thinking: The ability to build scalable CRM and support structures required for managing a rapidly growing, global user base.
• Data & Workflow Rigor: Experience translating platform metrics and creator pains into actionable product decisions, knowin