Director, Earned & Owned Strategy (FinServ)

The Role
We are searching for a Director of Earned & Owned Strategy to work on enterprise SEO, Content Marketing, and Email & Lifecycle Marketing clients with complex core business objectives. If you have a passion for both strategy and tactical experience in SEO and Content, this could be a great match for expanding your critical thinking and problem solving experience in a cross-channel marketing role. This role will focus on client retention, ideating and deploying creative Earned & Owned Media solutions, growing Earned & Owned Media investment for key accounts, and new business development.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture-Unlimited PTO-Extended Holiday break (Winter)-Flexible schedules-Work from anywhere options*-100% paid parental leave-401(k) matching-Medical, Dental, Vision, Life, Pet Insurance-Sponsored life insurance-Short Term Disability insurance and additional voluntary insurance-Annual Class Pass credits and more! The anticipated annual salary for this role will range from $115,000 - $130,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job ScamsWpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
#LI-SD#LI-Remote

You Will Be

• Serving as executive leadership on key accounts and be accountable for client success 
• Developing custom earned strategy plans that combine tactics from SEO, Content Marketing, Content Development, Email Marketing, Influencer Marketing and Affiliate Marketing and provide strategic direction to Channel Managers
• Overseeing an international AI Search program across multiple regions for a global brand, ensuring strategy, execution, and measurement are aligned to regional market needs and global objectives
• Owning Earned & Owned Media projections for prospective and existing clients and consult on unique reporting solutions
• Establishing campaign goals upon client onboarding
• Collaborating directly with the Sales team to create opportunities for new business growth and pitch custom campaigns to prospective clients
• Ideating Earned Cross-Channel Co-activations that strategically combine tactics from Earned channels
• Collaborating with Paid Media Strategy & relevant Paid Media Channels for strategic alignment and tactical co-activations 
• Partnering with Channel teams to ensure all digital channels are prioritizing goal-oriented tactics, proactively measuring return on investment/effort and pivoting when needed
• Leading campaign kick offs and create/review/approve campaign briefs prior to kick-off
• Auditing existing digital campaigns within a client’s owned channels
• Growing the total Wpromote Earned & Ow