Director, Consumer Sales
Carnival Corporation & plcAbout the role
One of the best-known names in cruising, Princess is the world’s leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. We give our guests the Medallion Class experience others simply can’t. The Love Boat promises something for everyone.
We are looking for a Director of Consumer Sales. The Director Consumer Sales (Cruise Vacation Planning) will lead the Onboard Sales Team and North American (NAM) Inbound Direct Sales to establish sales goals and work closely with external partners, IT & Guest Service Support Teams (Workforce Planning and Training & Enrichment) in developing and aligning goals, sales processes and techniques, incentive plans, reporting and operational practices. This position is responsible for management, development and revenue generation through NAM Inbound Direct Sales maintaining the relationship with our current partners and developing a optimization strategy, and business efficiencies) and Onboard Sales for all channels to achieve established sales goals while implementing initiatives to increase channel growth. This role will participate in the growth of all (NAM) Consumer Sales with a focus on IB Direct Sales and Onboard Sales revenues by implementing approaches that complement sales efforts and support the company’s overall Direct Sales Strategy. Position will direct ongoing strategy, analysis, training, and coaching.
Here’s a summary of what Princess is looking for in the Director of Consumer Sales. Is this you?
Responsibilities:
Set enterprise-wide vision and strategic direction for OBR Sales and NAM IB Direct Sales goal alignment. Develop and execute strategies to increase sales and meet or exceed revenue targets across all channels. Monitor and evaluate IB Direct Sales and Onboard Sales performance, driving channel growth through data-driven decision-making, high operational efficiency, and adherence to company policies and procedures.
Analyze operations of OBR Cruise Sales Consultants and IB Direct Sales to develop and review performance reporting (i.e. CRM dashboards, automated operational reports, lead assignment reports) to identify gaps and opportunities. Work with Management Team to address issues, training needs and process improvements.
Discuss, review, report on roadblocks with actionable improvement plans & strengths related to promos and tools. Develop and manage consistent feedback and communication processes in collaboration with management and support teams.
Develop appropriate sales and associated KPI goals. Communicate goals and expectations clearly to the team. Implement Employees Relations (ER) approved accountability processes as necessary to ensure departments reach their sales goals and OBR Sales (all channels).
Address technical, process and ER issues as appropriate to optimize the efficient operation of the Departments. Elevate to ER and management as needed.
Collaborate with cross-functional teams including Marketing, Integrated Marketing, Product, Revenue, etc. to align strategies and maximize sales opportunities. Collaborate with Management, Sales Support/Training specialists & Analytics team to optimize sales.
Coordinate and collaborate on the implementation of CRM enhancements by assisting with outlining improvements and requirements, communication, UAT, training and post-implementation monitoring.
Fostering and building a strong relationship with third party organizations to build best practices, processes, sales activities in order to generate increased sales KPIs.
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