Assistant Director, Event and Program Marketing

Department
 

Booth Rustandy Center: Marketing and Brand Strategy

About the Department
 

The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.

Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.

Chicago Booth is proud to claim:
-an unmatched faculty.
-degree and open enrollment programs offered on three continents.
-a global body of nearly 56,000 accomplished alumni.
-strong and growing corporate relationships that provide a wealth of lifelong career opportunities.

As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment.

For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/.

Job Summary
 

The Assistant Director of Event and Program Marketing at the Rustandy Center for Social Sector Innovation plays a crucial role in executing marketing strategies for a diverse range of events and programs. These initiatives are designed to engage and serve Chicago Booth alumni, students, faculty, and social sector practitioners. The position demands a blend of creativity, analytical skills, and project management expertise, and strong writing abilities to effectively promote topics such as social entrepreneurship, impact investing, nonprofit board governance, and capacity building in the social sector, and other social impact areas. The successful candidate will have a proven ability to manage multiple projects, leverage digital marketing tools, and collaborate with cross-functional teams to drive engagement and achieve the center's goals.

Responsibilities

• Implements and manages global event and program marketing strategy and processes to engage key audiences, including email campaigns, social media, and more.
• Collaborates with the Rustandy Center program team and designers to produce consistent, on-brand collateral for events and programs, including day-of materials, customized swag, and more evergreen materials like program flyers.
• Executes organic and paid social media strategies for events and programs, ensuring alignment with overall marketing objectives.
• Maintains and updates the Rustandy Center website, ensuring both the overall site and event and program-specific content is current, accurate, and optimized for user engagement.
• Keeps up-to-date with the latest in global marketing trends, including emerging social media platforms and tools.
• Assists with general marketing activities, administration, and day-of-event execution.
• Utilizes project management skills and tools such as Airtable to organize and track marketing initiatives.
• Works closely with other departments and international offices on marketing projects, which may require evening or early morning calls.
• Employs design skills and tools such as Photoshop, InDesign, and Illustrator to create visually appealing marketing materials.
• Manages email calendar. Tracks send dates, drafts copy, designs, and deploys 100+ emails per year.
• Develops marketing communications, advertising, or publicity materials with a moderate level of guidance from others. Develops, plans, and coordinates the development and production of marketing and publicity materials and campaigns, ensuring deadlines and budgets are met.
• Performs one or more of the following marketing functions: marketing communications /advertising; Web blogs or digital marketing; market research; development or review and update of the marketing infrastructure and management of external sales agency relationships.
• Performs other related work as needed.

Minimum Qualifications
 

Education:

Minimum requirements include a college or university degree in related field.

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Work Experience:

Minimum requirements include knowledge and skills developed through 2-5 years of work