Senior Social Strategist

Company Description

About Digitas

Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people. We leverage comprehensive data, technology, creative, media and strategy capabilities to deliver Media-Fueled Creativity via connected Solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. A Leader in Gartner’s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For more information visit www.digitas.com.

Job Description

Senior Social Strategist (B2B)

We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof. 

We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.

What you’ll do:  

Join the Social Strategy team that works with a mixture of client opportunities ranging from purpose-driven to product offering campaign projects. Our Social Strategy team is filled with creators and thought leaders who are often tapped by agency and client(s) to bring their experience of understanding cultural nuances to the table.

As a Senior Social Strategist, you’ll responsible for driving storytelling and content on social as it relates to brand sentiment, cultural mindfulness, and integrating brand initiatives with purpose for our client(s). Your ability to manage client relationships and work with cross-functional partners will be key in this role.

Within this role, you will be responsible for working on one of the largest B2B brands in the U.S. and helping them modernize their approach to social strategy and marketing overall. Projects will span paid and organic social strategy, in addition to brand-centric or media activations. You will work closely with the brand’s internal social strategy team to optimize and improve their processes while also bringing opportunities for innovation and break-through social work. B2B-specific expertise is a mandatory for this role. It is important to understand the B2B challenges today such as digital transformation and customer demands. Knowing how to navigate multidimensional audiences, sales/marketing alignment and brand to demand is key to this role.

Day-to-day, your role includes:

• Developing smart social and content strategies for clients
• Sourcing, planning and executing social and content programs  
• Helping create and execute influencer strategies
• Developing thought leadership pieces and other editorial material
• Keeping a firm pulse on pop culture, entertainment events and other opportunities for our clients to make waves in social
• Building strong relationships with third party content providers and website in professional networking arenas - attending/speaking at relevant events
• Be an active participant in Digitas’ B2B Center of Excellence helping to craft thought leadership for B2B brands in social

Qualifications

We’re looking for strong, impactful work experience, which typically includes:

• 4 to 8 years of digital experience in advertising, entertainment, newsroom or content fields—if you have social, PR or publishing experience, even better
• A strong understanding of media planning, distribution and content syndication
• Expertise with innovative, entertainment-based social media programs
• Experience living in the social media universe—you’re in-the-know on all social platforms
• Excellent research and writing skills—and the ability to create content quickly
• The ability to develop strong relationships with internal and external partners
• A nose for new technology, new content solutions, social media events and developments—plus a strong connection with entertainment and pop culture
• An ear for consumer insights—you get what makes people tick
• The ability to back up great creative ideas with sound analytical reasoning
• Willingness to travel—you’re open to new places, new faces and new ideas

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $73,500 - $115,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compens