Social Media Specialist - Part time

About Twine

We're a thriving ecosystem of top-tier freelancers from around the world. Trusted by Fortune 500 companies and Silicon Valley startups, Twine is the go-to platform for mission-critical projects. Twine's experts get to participate in generating quality datasets at an unprecedented scale. With over half a million registered freelancers and a growing roster of 35,000+ companies, we've become the comprehensive solution for freelancing.

Our Mission

At Twine, we recognise that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That's where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they're businesses or individual freelancers, to thrive in their creative endeavours.

About the Role

We are seeking a Social Media Specialist for a company offering graphic design services and advertising for SMB clients. As a Social Media Specialist, you will be responsible for managing and implementing social media strategy across Facebook and Instagram. You will play a crucial role in building brand awareness, driving engagement, and increasing our online presence.

Responsibilities:

• Develop and implement social media strategies to achieve company goals
• Create engaging and relevant content for social media platforms
• Monitor social media channels for trends, insights, and opportunities
• Engage with followers, respond to comments, and manage online communities
• Collaborate with cross-functional teams to ensure brand consistency
• Analyze social media data and generate reports to measure performance
• Stay up-to-date with industry trends and best practices in social media marketing

Requirements

• Proven work experience as a Social Media Specialist or similar role
• In-depth knowledge of social media platforms and their respective audiences
• Proficient in social media management tools (Meta Suite)
• Familiarity with advertising on social media platforms
• Experience with graphic design software such as Adobe or Canva
• Knowledge of digital marketing principles
• Excellent written and verbal communication skills
• Strong attention to detail and organizational skills
• Ability to work independently as well as in a team environment