Manager, Programmatic (LA, 21552)

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Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

We are strategic partners invested in shared outcomes who create lifetime customer value across addressable media. Responsible for delivering and developing successful media programs through addressable planning and total path optimization across all addressable channels. Provides guidance on audience strategies, optimization approach, and campaign architecture and serve as a key lead in the expansion of relationships and/or revenue opportunities with marketers. Develops and provides key reports on all aspects of reporting necessary to deliver performance on a campaign.

Responsibilities

 

· Owns the execution and day-to-day management of a portion of a client assignment, based on specialized or technical knowledge

· Supervises the vendor strategy; has experience and industry knowledge to identify vendors for key needs

· Approves vendor selections and scopes. Liaise between the campaign management team and other key internal groups on each account (marketplace, research/analytics, operations) to ensure client needs are being met

· Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills

· Identifies and delivers new audience-based addressable solutions to drive business growth; masters growth addressable initiatives across the company

· Provides day-to-day supervision to a team including reviewing work, coaching on performance, coordinating activities, checking on quality and work progress; generally managing within one account, or multiple small accounts

· Evaluates information and leverages experience to identify and solve on-going or complex problems

· Requires understanding of the industry, processes, procedures and systems within own and related areas

· Uses knowledge of how the team integrates with other teams (internal and external) to coordinate efforts and resources to achieve shared and personal goals

· Impacts the overall quality and quantity of the tasks performed by the direct team

 

Required Skills & Experience

· Proven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes

· Experience building team, providing mentorship and navigating how to manage up/down/ laterally (e.g., ability to navigate and be effective with multiple personalities)

· Intermediate knowledge of technology or measurement ad tech solutions, including platforms

· Intermediate knowledge and skills in data analysis

· Confident collaborating with others

· Experience with Project / Account Management

· Advanced communication skills; clear and succinct communication

 

 

Desired Skills & Experience

 

· Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternati