Sr. Insights & Engagement Manager - Performance & Run

<p><strong>Job Summary</strong></p> <p>The Sr. Insights &amp; Engagement Manager leads seasonal category strategy development and insight synthesis in support of KEEN’s Integrated Go-to-Market (GTM) process. This role translates enterprise priorities, consumer insights, and market data into clear strategic direction that informs cross-functional planning across Product, Merchandising, Brand Communications, Regional teams, and GTM partners. The position partners with senior strategy leadership<span class="Apple-converted-space">&nbsp;</span>to ensure seasonal direction reflects KEEN’s Strategic House, long range plan, and consumer target commitment. The Senior Manager ensures insights are translated into action, cross functional teams work from the same strategic foundation, and Integrated GTM receives structured inputs that enable consistent execution across global and regional markets.</p> <p><strong>Essential Functions</strong></p> <p>Description</p> <ul> <li>Strategies Development &amp; Alignment <ul> <li>Develops seasonal category strategies for a business category (run, performance, kids, etc.), translating enterprise priorities and long-range plans into actionable direction.</li> <li>Defines strategic problem statements, consumer priorities, and category opportunities to guide Product, Merchandising, Brand Communications, Regional, and Go-to-Market (GTM) teams.</li> <li>Aligns cross functional teams on the seasonal strategic narrative and ensures strategic clarity before downstream GTM planning begins.</li> <li>Partners with leadership to refine, validate, and finalize strategies in alignment with brand and business objectives.</li> </ul> </li> </ul> <ul> <li>Insight Leadership &amp; Analysis <ul> <li>Synthesizes multiple data sources—including consumer insights, market trends, brand health, category performance, and competitive intelligence—into actionable strategic recommendations.</li> <li>Partners with Insights teams to support development and continuous improvement of reporting and insight frameworks.</li> <li>Identifies emerging risks and opportunities and translates findings into clear strategic actions.</li> <li>Creates clear, digestible storytelling that translates data into strategic actions for partners across the business.</li> </ul> </li> </ul> <ul> <li>Cross Functional Engagement &amp; Alignment <ul> <li>Leads strategic workshops, insight immersions, and alignment sessions with Product, Merchandising, Brand Communications, and Regional teams.</li> <li>Ensures teams understand and adopt the seasonal strategy before brief development, concepting, or activation planning begins.</li> <li>Acts as a strategic