Market Research Director

Empowered to live. Inspired to work.
Compeer Financial is a member-owned cooperative located in Illinois, Minnesota and Wisconsin. We bring together team members with a variety of backgrounds and experiences to help provide financial services to support agriculture and rural communities. Join us in a culture that not only promotes meaningful work and professional development, but provides a flexible, hybrid work environment and excellent benefits, which empower you to thrive both personally and professionally.

How we support you:

• Hybrid model – up to 50% work from home
• Flexible schedules including ample flexibility in the summer months
• Up to 9% towards 401k (3% fixed Compeer contribution plus up to 6% match)
• Benefits: medical, dental, vision, HSA/FSA, life & AD&D insurance, short-term and long-term disability, wellness program & EAP
• Vacation, sick leave, holidays/floating holidays, parental leave, and volunteer paid time off
• Learning and development programs
• Mentorship programs
• Cross-functional committee opportunities (i.e. Inclusion Council, emerging professional groups, etc.)
• Professional membership/certification reimbursement and more!

Casual/seasonal & intern team members are not eligible for benefits except for state-mandated programs.

To learn more about Compeer Financial visit www.compeer.com/careers. 

Where you will work: This position offers a hybrid work option up to 50% remote and is based out of the MN-Lakeville, WI-Sun Prairie, or IL-Bloomington office locations.

The contributions you will make: 

This position plays a critical role in shaping Compeer’s client understanding, competitive positioning, and strategic focus. You will oversee the enterprise-wide research agenda; including both primary and secondary research, to generate actionable insights that guide strategic growth, client experience, and brand development. Manages research vendor and agency relationships and leads the planning and execution of client surveys (including the Compeer Collective), brand health tracking, and Net Promoter Score (NPS) and Overall Satisfaction (OSAT) measurement. Provide leadership in evaluating market trends, competitive activity, and market opportunities across all major business lines, including Ag Lending, Rural Home Lending, and Capital Markets. 

A typical day: 

• Leads development and implementation of Compeer’s enterprise research agenda. 
• Oversees primary research efforts including surveys, interviews, focus groups, and usability testing. 
• Manages Compeer Collective, the enterprise’s client insight panel. 
• Oversees NPS and OSAT measurement and ensures proper survey methodologies are used. 
• Partners with Marketing, Business Units, and Client Experience teams to gather actionable feedback across the client journey. 
• Guides segmentation, persona development, and journey mapping initiatives to support omnichannel strategy.
• Leads secondary research, competitive benchmarking, and trend analysis to inform enterprise and business unit strategy. 
• Provides actionable insights related to client behavior, industry dynamics, market sizing, growth forecasting, and business model innovation. 
• Synthesizes research findings into strategic recommendations for senior leaders. 
• Develops frameworks for strategic foresight and scenario planning. 
• Collaborates with Finance, Credit, and Marketing to align insights with performance, risk, and growth objectives. 
• Assists leadership in defining the team’s strategic direction and goals. 
• Keeps abreast of industry best practices. Identifies and executes efficient and effective practices that enhance the team’s value. 
• Translates vision and strategies into practical, effective, and efficient operating plans in order to achieve the organizations