Director, Global Franchise

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role...

The Director, Global Franchise is responsible for collaborating with WBD divisions and our partners to build out brand strategies that accelerate the business and grow global market share. Supporting the VP, Franchise Development and Strategy in overseeing the delivery of specific workstreams, this role requires someone who is customer-obsessed, data-driven, an expert in premiere WBD franchises, such as Harry Potter, DC, and Looney Tunes, a big thinker who can communicate vision, and an operator who excels at establishing the roadmap for how to achieve strategic business and franchise goals. This role will have a specific focus on Harry Potter, Game of Thrones and other live action WBD Franchises.

Your Role Accountabilities...

• Contributes to the long-range strategic franchise plans, leveraging insights about consumers and the brand to identify new business opportunities, drive revenue and sustained annual growth across all lines of business, and that ultimately align with the larger WBD strategic goals and objectives

• Oversees and leads the management of specific strategic workstreams that contribute to the alignment and delivery of the strategic brand plans. Responsible for the critical path, objectives, and measurement of these workstreams and ensures stakeholders are kept across progress

• Leads ad-hoc strategic brand and franchise plan initiatives to drive growth and fan engagement

• Engages in the assessment of franchise strength within and across markets, to inform data-driven franchise growth plans

• Develops executive presentations that influence and rally the organization around a shared vision and strategic plan, summarizing key data, strategic business decisions and recommendations, and a roadmap to achieve franchise goals

• Engages in the development of narrative and integrating franchise stories across all franchise touchpoints in the flywheel and WBD businesses (e.g., Consumer Products, Licensed Global Experiences, Games, Studio Tours, Content)

• Engages in governance of the canon, working closely with creative directors to ensure that story is at the heart of everything we do and develop

• Leads projects and workstreams that engage Sr Business and creative leaders across the enterprise to grow our Brands and Franchises

• Develops brand and franchise guidelines and frameworks. Drives brand and franchise approvals, including providing feedback and solutions, to ensure that brand and franchise standards are upheld, equity built while also furthering the business.

• Be a steward of the brand, ensuring brand excellence and consistency, facilitating the exchange of knowledge and best practices across Divisions, Partners, and Territories, and driving synergies across the flywheel

Qualifications & Experience...

Work Experience

• Minimum of 6-8 years’ experience working on a brand, marketing, analytics and brand strategy

• Experience bringing content to life through product innovation and experiences

• Proven success in project management and execution required

• Expertise in brand and franchise analytics, such as customer research, market data sources and financials

Education, Professional Training, Technical Training or Certification

• 4 yr college degree required

• MBA or similar Masters desired

Knowledge/Skills

• Ability to convert story and narrative to product and experiences

• Ability to think strategically in planning across consumer touch points

• Expertise with data, and the ability to derive insight and strategy from multiple data sources

• Excellent project ma