Head of Brand - Qunol

Head of Brand- Qunol

• Location: Pine Brook, NJ

About the job

Are you ready to shape the future of Consumer Health? Your skills could be critical in helping our teams accelerate progress. Join our Brand Management team as Head of Brand for Qunol where you will be oversee all brand activities for Qunol.  This role involves developing and executing comprehensive brand management strategies to drive growth, enhance brand visibility, and increase customer engagement.  This position will report to the Head of Marketing & Innovation and is a key leadership role within the marketing department. The ideal candidate will possess strong leadership skills, a deep understanding of market dynamics, and a passion for brand management.

Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market. 

We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet.

That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core.

Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands. 

This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers.

We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification.

Join us on our mission. Health. In your hands.

Qunol is a market leading CoQ10 and Turmeric supplement sold in most major retail stores like Costco, Walmart, CVS, Target, and more. Qunol’s patented formula’s offer superior absorption at a value compared to our competitors’ products.

Learn more about us at: www.qunol.com

Main responsibilities:

• Develop and execute the annual brand plans that align with the company’s growth objectives. Outline objectives, strategies and initiatives to deliver the KPIs.

• Enhance brand positioning and market presence through breakthrough marketing campaigns and strategic partnerships.

• Lead the implementation of advertising campaigns, consumer promotions, PR/other marketing support tactics

• Oversee that the brand positioning, messaging and visual identity are consistent across all touchpoints.

• Leverage agile consumer insights tools to validate ideas and refine brand strategy and initiatives.

• Partner with digital, sales, product innovation, and other departments to ensure cohesive execution along the consumer journey.

• Collaborate with external agencies and vendors to enhance marketing efforts and achieve objectives.

• Balance short-term and long-term priorities to achieve business results and brand KPIs. Lead plan improvements and optimizations leveraging data and analytics

• Lead the brand team in commercialization of innovation launches

• Lead the brand team in monitoring and analyzing monthly market trends and brand performance, adjusting plans accordingly to deliver performance in line with objectives.

• Responsible for P&L including the development and management of the marketing budget, ensuring cost-effective use of resources.

• Responsible for building, leading, and mentoring a brand team of 4, including fostering a collaborative environment and promoting professional development.

About you

• MBA Degree in Marketing or Related Field.

• 10+ years of progressive experience in brand management, marketing, and/or commercial within OTC or CPG, especially VMS category.

• Proven track record of developing and executing successful brand strategies, including go to market strategies for new item launches.

• Strong leadership and team management skills - to envision, engage, enable, mentor, and execute.

• Strong problem-solving skills and the ability to adapt to changing market conditions

• Strong interpersonal skills, with the ability to influence and collaborate with cross-functional teams.

• Exceptional communication and presentation skills, with the ability to effectively convey complex concepts and strategies.

• Strong analytical skills, incl. experience with Circana or Nielsen, with the ability to interpret complex data and make data-driven decisions.

• Ability to work in a fast-paced environment and mana