Senior Manager, Growth Marketing (Strategy)

Who we Are 

 

Oncourse Home Solutions (OHS) is a people-centric, $500M organization that is owned by private equity firm, Apax Partners operating under the brands American Water Resources, Pivotal Home Solutions and American Home Solutions. We do what is right for our people so they can do their best when serving our 1.9+ million customers across the U.S. Our mission is to create lasting value for our customers and our partners by helping homeowners navigate the unexpected, reduce costs, and make homeownership enjoyable for all. Our vision is to make our products and services accessible to our customers and our partners by becoming the most trusted and reliable home solutions organization in the market. We are committed to fostering an environment that embraces diversity in all forms, where our employees, customers and partners feel valued, respected, and supported. 

As a US-based warranty provider, we provide expertise in safety and homecare to our customers. Our integrated solutions meet customer needs both inside and outside the home. Inside the home we protect critical aspects of home function such as plumbing, heating and cooling, appliances, power surges, hot water heater, and interior electrical. Outside the home we provide protection for critical lines (water, gas, wells, sewers, electric and septic). We primarily go to market B2B2C, partnering mostly with water/gas/electric utilities and municipalities to offer our product leveraging their brand for marketing and often adding our subscription fee to the water/gas/electric bill itself. When our customers need help with home maintenance, repair, or coverage, OHS is there. This is what it means to be an ‘Oncourse SUPER’—Successful, United, Progressive, Empathetic, Reliable. SUPERs get it done. We sweat homeownership so our customers and partners don’t have to.

As an equal opportunity employer, our employment decisions are based on business needs, job requirements and individual qualifications without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, ancestry, marital status, parental status, mental or physical disability, military or veteran status, or any other basis protected by federal, state, or local law. Oncourse Home Solutions is committed to recruiting and retaining talented applicants and to providing all employees with a workplace free from discrimination and/or harassment. 

 

Position Summary

Reporting to the Vice President of Strategy & Growth, the Senior Manager, Marketing Strategy (Growth Marketing) will focus primarily on developing and executing OHS cross-sell strategy.  This will include ownership over existing cross-sell campaigns as well as innovation focused on new campaigns and go-to-market strategies to drive add-on purchasing behavior.  We are seeking a highly analytical leader who will collaborate closely with internal teams across the business to drive cross-sell strategy and activation – this requires a general manager-mindset to take ownership of all aspects of cross-sell marketing.

This Hybrid role is based in our Naperville, IL office.  Our office environment is a key driver of our company culture and employee experience, so a regular in-office hybrid model (generally T-TH in office and M & F remote) is required. 

 

 

Responsibilities include but are not limited to:   

 

• Identify opportunities to implement new, and refine existing, growth strategies to improve cross-sell and up-sell marketing taking a holistic view of the customer experience.  
• Analyze data and prepare and present quarterly and monthly business reviews to deliver insights, trends, and key takeaways of all cross-sell marketing campaigns, working in partnership with commercial finance, business intelligence and marketing analytics. Obtain the necessary visibility to manage cross-sell efforts on a daily, weekly, monthly and longer-term basis. Build accurate campaign forecasts – ensure they reflect all known inputs and variables. As we test new cross-sell tactics, ensure that we are instrumenting measurements and controls so that we can gauge our success.  
• Analyze performance trends and collaborate with cross-functional stakeholders to diagnose and proactively address issues or anomalies. Leverage customer data and market insights to refine marketing strategies and identify growth opportu