PLM, Youth Apparel & Footwear (Licensed & Inline)

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

 

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

 

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

 

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The Product Line Manager (PLM) - Youth will drive the product process for the youth business. You'll be responsible for developing a complete product line, grounded in a deep understanding of the consumer, culture, marketplace, and trend. You'll communicate a vision for the business; working closely with the cross functional partners in Design, Innovation, and Product Development to create a cohesive product line. Additionally, you will lead team excellence with your strong communication and ability to work cross functionally. You will be responsible for overseeing and/or presenting the line or specific products to internal and external audiences.

Your Impact

• Build and manage the apparel product from concept to commercialization for retail.
• Lead the product creation process with Design, Innovation, Product Development, Sourcing to hit overall seasonal dates
• Drive communication with the sourcing and materials teams with ultimate accountability for margin targets and commercialization.
• Lead product focus groups to better understand the athlete/consumer as well as identify trends and market opportunities.
• Knowledgeable on product creation and be the expert consumer insights, athlete feedback, fit & wear results, market & competitive trends & present to team to ensure UA is building market leading product.
• Drive SKU productivity and profitability.
• Partner with Global Merchants on creation of design brief, with final accountability for the brief
• Build and create exceptional presentations and selling tools to bring the category’s vision to life.
• In partnership with Merchandising, conduct consumer research to identify trends and market opportunities to maintain competitive edge.
• Drive product communication with global merchandising, regional merchandising, and sales.
• Meet regularly with the sales teams, merchandising and marketing to analyze sales results, new trends, information from key accounts and competitors as a feedback for quick response to market opportunities and continuous improvement of the apparel business.

Qualifications

• Bachelor's degree with typically 8 years of relevant experience or Master's degree with typically 6 years of relevant experience or typically 12 years of relevant work experience without degree.
• Experience developing pricing strategies and assortment mix that supports Brand position by channel, sales tools and executing final product mix
• Product marketing and Consumer insight experience
• Ability to influence cross-functional partners through strong and proven relationships
• Ability to successfully lead a cross-functional pod

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore, Maryland office.
• Work Schedule: This role follows a hybrid work schedule, requiring 3 days in-office per week through September 5, 2025. Beginning September 8, 2025, the in-office requirement will increase to 4 days per week. 
• Travel: 5%

Relocation

• Relocation may be provided up to a specified amount

Base Compensation

$111,919.79 - $153,889.70 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is