PLM, Boy's Youth Apparel

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

 

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

 

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

 

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The Product Line Manager, Youth, owns the end-to-end creation of the Youth product line from concept through commercialization.

 

As the category expert, you will develop a global product line vision, create and execute seasonal strategies and build a cohesive product line that harnesses the power of UA Innovation to drive commercial impact with regions and accounts.

 

In this role, you will report to the Director, Youth Apparel & Footwear and work closely with internal and external cross functional partners in Design, Innovation, Product Development, Sourcing, Merchandising, Planning, Marketing, Operations, Retail, and Sales to deliver against business objectives

Your Impact

• Build and manage the Youth product line and business.
• Lead the product creation process with Design, Innovation, Product Development and Sourcing to hit overall seasonal dates.
• Develop a global product line vision and partner with Global Merchandising to build line architecture and lifecycle plans to communicate strategy seasonally. 
• Partner with Global Merchandising on creation of design brief, with final accountability for the brief.
• Drive communication with the sourcing and materials teams with ultimate accountability for margin targets and on-time commercialization.
• Research and apply consumer insights from athlete feedback, fit & wear test results, market & competitive trends to ensure UA is building market leading product across multiple end-uses, genders and regions.
• Drive SKU productivity and profitability.
• Build and present exceptional product strategies, presentations and selling tools to support the category’s vision through the GTM (go-to-market) process.
• In partnership with Merchandising, conduct consumer research and competitive analysis to identify/anticipate trends and market opportunities to maintain competitive edge.
• Meet regularly with the sales, merchandising and planning teams to review forecasts, bookings, POS, market trends, account feedback and competitor landscape to respond quickly to opportunities and inform future assortment planning, product mix and price points to drive continuous improvement of the Youth business.
• Track online product reviews and customer returns to identify quality issues and opportunities to improve future iterations of products.
• Work with marketing partners, both internal and external, to ensure product differentiating features and Brand-right messaging are conveyed.  Consider all aspects of final execution including but not limited to packaging, marketing, and presentation (both on ecommerce and at brick & mortar).
• Act as a UA Global Brand liaison to drive alignment with external licensing partners and internal stakeholders. Drive seamless integration of licensee into UA GTM process and drive best in class UA licensed product and presentations at retail.
• Have a working knowledge of Licensee’s contractual obligations and associated financial implications of decisions. Accountable for ensuring contract adherence of any directly managed licensee and tracking against revenue targets.

Qualifications

• Bachelor's degree with typically 8 years of relevant experience or Master's degree with typically 6 years of relevant experience or typically 12 years of relevant work experience without degree.
• Deep understanding of the Youth consumer, category, and marketplace
• Project management, product marketing and/or Consumer Insight experience. Preferred experience managing Full Product Life Cycle.
• Proven ability to lead seasonal strategies, pricing, and channe