Global Head of E-Commerce

As the Global Head of  E-Commerce you will develop and implement TVH’s global e-commerce vision, strategy, and roadmap in line with the company’s overall business objectives. The Global Head of E-Commerce leads the transformation and scaling of TVH’s digital commerce capabilities, ensuring that the e-commerce function becomes a key growth engine and fully integrated part of TVH’s business model.

Your Role and Responsibilities

Vision, Strategy & Leadership

• Define and execute the long-term e-commerce vision and strategic direction, ensuring alignment with TVH’s mission, business strategy, and customer-centric approach.

• Drive stakeholder alignment across global commercial, IT, product, and supply chain teams to ensure cohesive implementation and adoption of the e-commerce strategy.

• Act as the executive sponsor for e-commerce development, ensuring visibility, sponsorship, and cross-functional commitment across the organization.

• Stay ahead of market trends, emerging technologies, and best practices in digital commerce, ensuring TVH becomes a leader in B2B e-commerce.

• Contribute to the Commercial & Omnichannel ambitions by creating e-commerce experiences that combine the digital & human side, by focussing on end to end omnichannel journeys.

E-Commerce & Digital Business Development

• Lead the global e-commerce organization while setting up the regions for success by ensuring the different teams evolve in line with TVH’s e-commerce maturity and the specific local business needs.

• Develop the strategic roadmap for TVH’s digital commerce platforms, focussing on B2B, mobile commerce and omnichannel integration.

• Ensure strong commercialization of the e-commerce platform - driving online sales growth, customer retention, and profitability.

• Integrate e-commerce capabilities into TVH’s core business model, ensuring seamless collaboration with Sales, Marketing, Product and Customer Service teams.

Customer & Technology Integration

• Oversee customer integrations (EDI/API), ensuring robust and scalable solutions that enable automated and frictionless transactions.

• Act as business owner for key digital enablers such as CMS (Aquia / headless architecture), PIM (Akeneo), DAM (Bynder), and analytics (Mixpanel)

• Ensure effective collaboration with IT to maintain a high-performing, secure, and scalable technology stack supporting TVH’s e-commerce ambitions.

E-Commerce Experience & Optimization

• Lead key capability areas where TVH must excel:

  • Personalization – Deliver tailored experiences and content using data and behavioral insights.

  • E-Commerce Merchandising – Optimize product presentation, pricing, and promotions to drive sales through e-commerce.

  • Search & Navigation – Build best-in-class search and discovery capabilities to enhance usability and customer satisfaction.

  • New Customer Acquisition - Develop and execute targeted programs across digital channels to attract high-value new customers and expand market reach.

  • Marketing Operations - Deliver scalable, high-quality creative production, localization, and brand-consistent content to support all departments efficiently and transparently.

• Drive continuous improvement through data analytics, A/B testing, and advanced digital KPIs to measure business performance and ROI.

Organizational Development & Governance

• Define and evolve the e-commerce organization structure, ensuring optimal efficiency, clear accountabilities, and cross-functional alignment.

• Collaborate with the regional P&L leaders to set-up the right operating model between global & regional, taken into account the maturity phases

• Develop strong partnerships with global and regional leadership teams to ensure the e-commerce strategy is effectively embedded in local markets and drive sales through e-commerce.

• Build, coach, and inspire high-performing teams with a focus on agility, collaboration, and innovation.

Stakeholder & Change Management

• Manage complex internal and external stakeholder networks, balan