Program Manager, Data Support

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Posted Job Title

Program Manager, Data Support

Job Profile Title

Manager B, Development, Services

Job Description Summary

Reporting to the Assistant Director, Data Analytics, the Program Manager, Data Support plays a key role in advancing University-wide annual giving efforts through complex, data-driven insights and close coordination with School and Center Annual Giving staff. This position manages data sets/lists that support direct response annual giving campaigns and identifies additional opportunities to strengthen fundraising strategies through effective data application.

In collaboration with supervisor, the Program Manager, Data Support is responsible for routine data preparation to support multi-channel annual giving campaigns, including direct mail, email, text, and phone outreach. This includes preparing files for mail house production, managing segmentation lists, and ensuring consistency across communication platforms. The role also maintains data integrity and improves access to timely and accurate reporting. By generating actionable insights and supporting performance analysis, the Program Manager, Data Support plays a key role in informing data-driven decision-making across Penn’s annual giving programs.

In addition, the Program Manager, Data Support will train and support other annual giving staff in understanding and using data tools, reports, and segmentation strategies to strengthen unit-level fundraising performance. The role also includes developing and maintaining documentation for standard operating procedures related to data exports, segmentation protocols, and production timelines, ensuring consistency and efficiency in execution.

Job Description

Job Responsibilities

• Provide data and analytics support in collaboration with the Assistant Director, Data Analytics helping to meet the strategic and operational needs for the collaborative work of the School & Center Annual Giving (SACAG) staff with all annual giving programs.
• Leverage data to support school and center annual giving programs, including segmentation, predictive modeling, and performance tracking to improve donor participation, retention, and engagement.
• In collaboration with Assistant Director, Data Analytics partner with annual giving staff to understand reporting and operational needs and develop tailored data solutions that support campaign strategy and execution.
• Manage data segmentation and delivery for mass communications in partnership with the Assistant Director, Data Analytics, and the Director of Creative & Digital Strategy, ensuring accurate and timely outreach for centrally coordinated initiatives.
• Assist in managing Benjamin Franklin Society (BFS) donor data lists for events in collaboration with the Associate Director, BFS; support ongoing tracking and status updates to inform stewardship and recog