Assist. VP, Marketing (University of Miami)

POSITION: Assistant Vice President, Marketing DEPARTMENT: Legends Global Sales REPORTS TO: Chief Revenue Officer FLSA STATUS: Exempt

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

UNIVERSITY OF MIAMI

The University of Miami has entered a long-term partnership with Legends to oversee athletics ticket sales, customer service, annual fund solicitation/engagement, ticket operations, digital marketing, content, and corporate partnerships.  In addition, Legends will represent the University in developing campus-wide strategic partnerships.  As the exclusive partner for Miami Athletics, Legends will engage Hurricanes fans and donors, local and regional South Florida businesses, and national brands with unique and integrated sponsorship, ticketing, and hospitality options.  

THE ROLE

Reporting to the Chief Revenue Officer and working with University of Miami athletics department leadership, coaches, student-athletes, and partners, the Assistant Vice President, Marketing will set a vision and lead transformational change for an exciting brand with significant growth potential in the industry. This individual will be a digital-minded storyteller that builds engagement and community across varying verticals including donors, season ticket holders, retail customers, and social/digital followers. 

ESSENTIAL DUTES AND RESPONSIBILITIES 

• Oversight of video content and digital strategy teams.
• Develop, implement, and maintain the long-term digital roadmap strategy and drive innovation across multiple digital verticals.
• Responsible for constructing, implementing, and executing strategic content campaigns designed to drive revenue centered on the sale of tickets, donations, sponsorship activations, retail, VIP experiences, and premium hospitality packages.
• Project lead for high-visibility digital marketing channels including Miami Hurricanes social media accounts, Miami Hurricanes mobile app, MiamiHurricanes.com, and other relevant platforms.
• Collaborate with ticket sales, customer service, ticket operations, marketing, annual fund, development, retail, and corporate partnerships to achieve business objectives and maximize revenue growth and retention.
• Lead Digital team to strategize, maintain, and execute a 30-60-90-day communications timeline using diverse communications channels.
• Track new emerging industry trends and maintain an in-depth understanding of digital marketing channels, platforms, and mobile technologies.
• Develop growth strategies for department database and social media channels as well as overall brand reach.
• Leverage consumer/fan data, metrics, and insights from Business Analytics, Consumer Marketing teams, and other sources to help guide and develop campaign strategies, products, and messaging.
• Assist the Consumer Marketing team in creating visually appealing and engaging communications.
• Collaborate with the partnership team to maximize partner activations through compelling digital activations.
• Manage any third-party software, creative or advertising relationships.
• Plan, develop, and implement comprehensive paid media strategies to convert social audiences to directly purchase and/or to drive new leads through appropriate channels including but not limited to Facebook, X, Instagram, and other digital channels.
• Analyze social media marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
• Suggest and implement new promotions, ads, competitions, etc. to develop brand awareness, grow the audience, and increase engagement.
• Direct and optimize paid, in-kind, and traditional media assets.