Web & Digital Marketing Manager - Remote US (EST or CST)

Creating Peace of Mind by Pioneering Safety and Security

At Allegion, we help keep the people you know and love safe and secure where they live, work and visit. With more than 30 brands, 12,000+ employees globally and products sold in 130 countries, we specialize in security around the doorway and beyond. Additionally, in 2024 we were awarded the Gallup Exceptional Workplace Award, which recognizes the most engaged workplace cultures in the world.

Web & Digital Marketing Manager – Remote US (EST or CST)

Web & Digital Marketing Manager

As a key member of the Allegion Home Strategic Marketing Demand Generation team, the Web & Digital Marketing Manager will lead work on our consumer-facing websites and on key digital initiatives to drive customer experience, consideration, and conversion. This individual will partner with our Web Manager to execute end-to-end oversight and management of US Allegion’s residential public websites, namely Schlage.com and Schlage.ca; including the strategy, execution, and analytics. This position will also partner with our Digital Marketing Manager on key digital marketing and social media initiatives.

At Allegion, we recognize that great talent and breakthrough ideas can come from anywhere. That’s why this position offers a flexible remote work arrangement, with occasional on-site visits as needed based on the role. Whether you’re working remotely or collaborating in person, we’re committed to providing the tools, support, and dynamic environment you need to succeed. At Allegion, your career thrives where innovation meets flexibility, empowering you to achieve your goals while maintaining a healthy work-life balance.

While this is the current structure and we currently have no plans to change, we reserve the right to make changes to the remote schedule as needed at the Company’s discretion.

Qualified candidates must be legally authorized to be employed in the United States. The company does not intend to provide sponsorship for employment visa status (e.g., H-1B, TN, etc.) for this employment position.

What You Will Do:

Front-end Website Development: [35% of time]

• Support Development and Evolution of Schlage.com: Partner with existing Website Manager to support the increasing development needs of Schlage.com, including ideation and execution of interactive web experiences that result in significant and measurable improvements in the consumer experience on and referral rate of Schlage.com. Partner with larger I.T. service team, back-end developers, and partners to bring CX and enhancement opportunities to life.

• Lead Development and Evolution of Schlage.ca: Review existing website Schlage.ca to identify the necessary updates and opportunities for enhancement; including French language options either through translation services or via the integration of Salsify and use of its content publication options. Lead the front-end development of these enhancements and updates, partnering with larger I.T. team, back-end developers, and partners for necessary work.

• UI/UX: Make UI/UX recommendations for Schlage.ca and support recommendations for Schlage.com with both our Agency of record and their UI/UX team to translate visions into feasible plans, and high-quality code. Optimize applications for maximum speed and scalability.

• Bring Web Roadmaps to Life: Drive tactical plans and lead project teams to deliver against web roadmap objectives, including concept, specification, design, launch, and maintenance phases. Make appropriate tradeoffs between functionality and resources and/or timeframes

• Digital Launches and New Product Launches: Lead the launches of new products and digital initiatives on schlage.ca. Support any incremental launch needs on Schlage.com.

• Website Analytics Insights Leadership: For both Schlage.com and Schlage.ca, interpret Adobe analytics to provide overall web and customer experience and journey insights. Develop insights on customer segments, customer journey, site usage, trends, etc. Use this data and the resulting insights to make optimization, content, and marketing recommendations to the demand generation and brand marketing teams. A key skill is the ability to extract the data but compare it to other data sources to identify the larger insight and tell a story that becomes a recommendation.

• Content: Ensure site editorial and design elements are on brand and aligned with standards and messaging; ensure interactional and collaborative guidelines are met; ensure appropriate tone, affect and style are use.

• Site Testing and Innovation: Partner with existing teams on both websites to