Director, Website Experience

Title: Director, Website Experience

Reporting to: VP Growth & Acquisition

Location: United States / Remote, requires U.S. work authorization

Term: Permanent Full Time

Compensation: $140,000

Deadline: Applications should be submitted by Nov 10 for priority consideration

About WorkMoney

WorkMoney is dedicated to lowering costs and raising incomes for all Americans to make American life more affordable and American families more economically secure. We provide products, services, perks, benefits, tips, and tools to help members improve their financial lives, and we have become a trusted source of information about financial matters, economic policy, and public debates about the economy for our 5 million (and growing) members. We are in the midst of a growth period as an organization and as a brand. In 2023 and 2024, we will be increasing our presence and investment across a broader range of paid, owned, earned and shared channels which will enable us to advance our core vision that everyone in America can afford to live a good life. You can find out more about WorkMoney at workmoney.org and Facebook.

Why we need a Director of Website Experience

To date, we’ve been highly successful in our acquisition strategy and have tremendous room to scale. Well into our third year of operation, WorkMoney is well positioned to create a long term strategy to manage and maintain a dynamic website as a gateway to all that the WorkMoney brand has to offer. The Director of Website Experience will hit the ground running to drive more Americans – members and the general public alike – to our recently relaunched website and be the internal expert on leveraging the website to make American life more affordable. This is an exciting role for a versatile web marketing and communications professional in an environment unlike any other for-profit or non-profit out there!

Requirements

What the Director of Website Experience will do

We are seeking a highly skilled, hands-on, and motivated Director of Website Experience to lead our website strategy. In this role, you will be responsible for overseeing the development, design, functionality, content creation, and overall performance of our organization’s website, workmoney.org. Your role will be pivotal in ensuring a seamless user experience, driving online engagement, and achieving our digital marketing and member / visitor experience objectives.

Responsibilities

• Website Strategy and Planning:
  • Develop and execute a comprehensive website strategy aligned with the organization’s goals and brand aspirations.
  • Collaborate with cross-functional teams to define website objectives, target audiences, and key performance indicators (KPIs).
• Audience Experience and Optimization:
  • Utilize analytics data to identify opportunities for user experience improvements and optimize the website for better navigation, responsiveness, load times, and flow for funnel conversion.
  • Implement SEO strategies (content & technical) to increase organic traffic and improve search engine rankings.
• Content Management, Strategy and Development:
  • Collaborate with internal stakeholders and manage the website's content management system (CMS) and ensure all content is accurate, up-to-date, and aligned with the brand's messaging and multiple campaign channel plans. Serve as ‘trainer’ to other members of the marketing team on how to properly input content for ongoing campaign landing pages.
  • Work with the Digital Innovation product team for development of new content landing page templates when needed and communication of requirements.
• Strategic Direction for Website Development and Design:
  • Provide strategic direction to inform the design and layout of the website to enhance user experience and align with the brand's visual identity.
  • Oversee the timely delivery of website updates/enhancements and creation of engaging and relevant content across all web pages.
• Digital Marketing Integration:
  • Collaborate with peers among marketing team partners to integrate online marketing campaigns, promotions, and lead generation strategies into the website.
  • Develop campaign landing pages that align with marketing initiatives, paid ad campaigns, and email/SMS communications.
• Collaboration with Internal Teams:
  • Partner with Member Engagement, Policy, Brand Growth & Acquisition, and PR teams. Examples include: