Senior Product Marketing Manager, Nursing Education

Labster is seeking a Senior Product Marketing Manager, Nursing Education to oversee product marketing for our rapidly growing UbiSim product. UbiSim is a best-in-class immersive virtual reality simulation solution for nurse education. This senior manager will play an integral role in shaping go-to-market (GTM) approach, creating positioning, managing launch plans, and driving growth for UbiSim. To be successful in this critical role, this person will need to offer strong strategic acumen, expertise in the nursing education market, a customer-centric mindset, and expert communication skills, both written and verbal. The ideal candidate will have a passion for Virtual Reality as a solution to supporting nursing simulation. This person must be able to collaborate well with product managers, growth marketers, customer success, sales, and engineering. This person must have strong industry knowledge of healthcare simulation, with specific background in nursing, nurse education, or related fields. Reporting to the Sr. Director of Marketing and Communications, this person will be a member of the Corporate Marketing organization and accountable for UbiSim’s success and growth.

Responsibilities:

• Develop and own market and product positioning, personas, and value propositions for UbiSim, our VR simulation solution for nurse training.

• Lead go-to-market communications, messaging, plans, and product launches in the US Higher Education supporting pre-licensure and Healthcare supporting clinical practice.

• Ensure that product messaging works within defined corporate messaging strategies by partnering with the communications team.

• Partner with UbiSim product managers to shape the product roadmap and deliver high impact go-to-market launches.

• Monitor, track, and interpret competitive developments on a consistent basis.

• Conduct and lead on-going research initiatives to understand customer needs, pain points, and industry trends. Act as the voice of the customer within the organization to inform product management decisions.

• Author and maintain product-specific marketing materials, such as pitch decks, product-specific collateral, support articles, and user guides.

• Work with customer marketing, sales, and customer success to write and deliver important customer information such as release notes, collateral, how-to guides, and training materials.

• Collaborate closely with fellow marketers to design and launch integrated marketing campaigns, develop creative, and ensure accurate content.

• Establish key performance indicators (KPIs) and metrics to track the success of product marketing efforts.
  
  

Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field. Registered Nurse (RN) License is a plus, but not required

• 7+ years of experience in product marketing for B2B technology

• 5+ years of experience marketing for nursing, healthcare, medical or related products

• Expert industry knowledge of healthcare simulation, with specific background in nursing, nurse education, or related fields

• Exceptional written and verbal communication skills with an ability to articulate complex and technical concepts in a relatable manner

• Strong project management skills with an ability to work cross-functionally with teams such as product management, sales, corporate communications, and customer success

• Experience leading with market research and analysis initiatives

• Strong analytical skills, with the ability to interpret data and offer recommendations

• Highly organized, detail-oriented, and able to manage multiple projects simultaneously

• Ability to work remotely in a fast-paced, dynamic team environment

• Results-oriented mindset with strong business acumen

• Willingness to travel about 15% of the time to industry events and team meetings, primarily in the U.S.

Why Labster:

At Labster and UbiSim, we are redefining education and healthcare through cutting-edge technology. Our virtual science labs engage students in STEM learning, helping them overcome barriers and thrive in their careers. UbiSim, our immers