Social Media Assistant Manager

Company Description

ABOUT ASPEN ONE 

Aspen One is the parent company of Aspen Skiing Company, Aspen Hospitality, and Aspen Ventures. Aspen One enables the expansion of the Aspen brand and ethos globally by developing enhanced strategies and services to support growth and accelerate investment across ski, hospitality, retail, experiences, and clubs. Aspen One leverages its influence across all its business units to advance climate action, community engagement, and racial justice. For more information on Aspen One, visit www.aspen.com. 

Job Description

Position Summary

The Little Nell Social Media Assistant Manager plays a pivotal role in shaping the brand’s digital narrative through high-impact, visually stunning, and editorially refined content. This role requires a highly skilled content creator with advanced photography, videography, and editing capabilities, paired with the ability to craft sophisticated, on-brand copy across all social media channels. The ideal candidate possesses impeccable taste, deep storytelling instincts, and a passion for delivering luxury experiences through digital platforms. This position reports to the Director of Influencer Marketing & Social Media.

The budgeted salary range for this position is $61,000 to $85,400. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus. 

Applications for this position will be accepted until May 28, 2025.

Essential Job Functions/Key Job Responsibilities

• Conceptualize, shoot, and edit original photo and video content that reflects the brand’s luxury standards and elevates its online presence
• Draft engaging, brand-aligned social copy that complements visual content and drives engagement
• Develop and manage a robust social media content calendar aligned with broader marketing campaigns and brand storytelling objectives
• Ensure consistent visual and tonal representation of the brand across all digital touchpoints
• Monitor and respond to social media interactions with poise, timeliness, and alignment with the brand’s refined voice
• Analyze social performance metrics and adapt strategies to optimize reach, engagement, and conversions
• Collaborate with internal Aspen One teams (creative, brand marketing, PR, hotel operations, etc.) and external partners to identify content opportunities and ensure cohesive messaging
• Stay ahead of trends in luxury lifestyle, hospitality, and digital media to ensure brand relevancy and innovation
• Support and amplify influencer collaborations and UGC (user-generated content) strategies.
• Coordinate with Aspen One Creative team leadership, photographers, stylists, and designers when needed for larger-scale shoots or campaigns
• Maintain a well-organized archive of digital assets, ensuring content is accessible, rights-cleared, and reusable
• Represent the social media function during brand events, activations, and shoots, ensuring optimal coverage and content capture
• Other duties as assigned

Qualifications

Education & Experience Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related creative field
• 3+ years of hands-on experience managing social media for luxury, hospitality, or lifestyle brands

Knowledge, Skills & Abilities

• Proficient and proven expertise in content creation, including photography, videography, editing (Adobe Creative Suite, CapCut, etc.)
• Knowledge of Asana and/or FIGMA
• Advanced knowledge of social platforms, analytics tools, and content scheduling systems
• Exceptional aesthetic sensibility with a portfolio that demonstrates luxury-standard photography and video work
• Proficiency in planning, managing, and executing projects within scope and deadlines
• Strong copywriting skills with the ability to embody and maintain a distinct brand tone
• Ability to work cross-functionally and manage content production independently from concept through execution
• Highly organized, detail-oriented, and adaptable to the dynamic nature of hospitality marketing
• Proficient knowledge of current trends and how to apply them within the company
• Ability to prioritizes and plans work activities; using time efficiently
• Ability to demonstrate accuracy and thoroughness; applying feedback to improve performance
• Ability to identify and resolve problems in a timely manner
• Ability to communicate changes and progress
• Ability to develop strong working relationship with those contacted in the course of work
• Ability to work autonomously - self-starter who is analytical, detail-oriented, and able to manage severa