Director, HCP Marketing - PBC

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
 

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
 

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description
 

Gilead is seeking a Director, Healthcare Provider Marketing to lead the non-personal promotions strategy and execution for LIVDELZI in Primary Biliary Cholangitis (PBC).  This role will report to the Senior Director, HCP Marketing. 

As the HCP NPP Marketing Lead, you’ll:

• Lead omnichannel campaigns that educate HCPs and drive product adoption

• Optimize promotional effectiveness across channels and lead targeted HCP segmentation

• Strategically leverage data and technology to optimize approach to rare disease

Job Responsibilities:

• Develop the non-personal promotion strategy and plan of action for healthcare professional audience

• Develop and lead key elements of the promotional content & messaging strategy aligned to the brand strategy and campaign

• Maximize HCP Media plan to deliver robust product conversions and durable ROI

• Provide subject matter expertise to guide and shape the short- and long-term integration of novel technologies/capabilities that individualize customer strategy and promotional execution

• Works cross-functionally with Digital Strategy & Operations, Marketing Analytics, Market Research, Legal, Regulatory, Medical and other key internal stakeholders

• Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning.

• Gains approval for marketing materials through internal review process through Promotional Review Committee (PRC)

• Manages the non-personal promotion marketing budget and project timelines across both media and creative

Competencies:

• Track record of successful pharmaceutical/biotech marketing, with launch experience preferred

• Experience with marketing strategy, sales and regulatory policies and practices

• Ability to conceive, develop and implement multi-dimensional marketing and business plans

• Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution

• Outstanding business acumen, leadership, and budget management skills; demonstrated ability to drive business results

• Leads by example, displaying integrity, collaboration, accessibility, adaptability, sound judgment/decision making, and an entrepreneurial, solutions-oriented attitude

• Demonstrates responsiveness, attention to detail, and follow-through coupled with ability to prioritize/multi-task effectively

• Use analytical/strategic skills to synthesize complex information, distill critical insights to inform brand strategy, and translate to tactical level

Basic Qualifications:

Bachelor's Degree and Twelve Years’ Experience

OR

Masters' Degree and Ten Years’ Experience

OR