Head of Performance (Social media)

Social Discovery Group (SDG) is one of the world's largest groups of social discovery companies, uniting millions of users on dozens of products. SDG solves the problem of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG products redefine the way people interact and connect with each other.

Our portfolio includes social entertainment platforms designed to connect people online across different cultures in different parts of the world. This includes globally recognized brands such as DateMyAge, Dating.com, EuroDate, Dil Mil and Cupid Media. SDG has a presence in more than 150 countries.

We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1000+ professionals and digital nomads works all over the world. Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations.

We’re proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).

We are looking for Head of Performance (Social media).

Your main tasks will be:

• Manage performance media buying in Meta and TikTok for the company’s web products.
  
• Be responsible for achieving key business metrics: EI, VS, CPA, ROI.
  
• Scale acquisition while maintaining or improving efficiency.
  
• Launch and validate new hypotheses to grow marketing channels.
  
• Build fast testing and data-driven decision-making processes.
  
• Identify new growth opportunities and challenge existing acquisition approaches.
  
• Collaborate closely with analytics, product, automation, and creative teams.
  
• Implement automation workflows and contribute to the development of automation projects within performance marketing.
  
• Ensure a high KPI achievement rate across the team.

We expect from you:

• Deep expertise in performance media buying on Meta and TikTok.
  
• Proven experience managing acquisition specifically for web products, not only mobile apps.
  
• Experience scaling large advertising budgets while maintaining efficiency.
  
• Strong understanding of key metrics: CPA, ROI / ROAS, LTV.
  
• Experience building and managing funnels: creative → landing page.
  
• Ability to quickly test hypotheses related to creatives, audiences, geographies, and offers.
  
• Experience working with analytics, attribution, and BI tools.
  
• Understanding of acquisition automation: rules, APIs, bulk changes, and alerts.
  
• Ability to manage teams of media buyers and establish effective testing processes.
  
• Experience working in high-volume performance environments such as gaming, dating, gambling, creator tools, or subscription-based products.

What do we offer:

• REMOTE OPPORTUNITY to work full-time;
• The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment;
  
• Vacation 28 calendar days per year;
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• 50% payment for professional training, international conferences, and meetings;
• Corporate discount for English lessons;
• ​Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
• ​Workplace organization. The comp