Senior Digital Marketing Strategist

QuartzBio  is a data and information management SaaS company that transforms sample and biomarker data to accelerate and power drug development for biotech and pharma R&D teams. Our proprietary AI-powered Biomarker Intelligence Platform enables precision medicine at scale. From sample collection to biomarker data, our end-to-end suite of solutions are focused on providing sponsors with new ways to interact with and generate insights from their data. We do this by connecting biospecimen, assay, and clinical data sources in a secure and scalable cloud-based infrastructure, enabling seamless, automated data management workflows, key insight development, improved collaboration, and the ability to make faster, more informed decisions.

Position Summary:

The Senior Digital Marketing Strategist will be responsible for building strong, integrated marketing programs using a mix of content marketing, email marketing, and paid/organic digital marketing to drive awareness, demand generation and capture qualified leads. The ideal candidate will have a solid foundation in various digital marketing disciplines, including pay-per-click (PPC) advertising, account-based marketing (ABM), search engine marketing (SEM), social media marketing (SMM), email marketing, search engine optimization (SEO), and website optimization. With a blend of analytical prowess and creative flair, this role will play a crucial role in enhancing our digital presence and achieving optimal return on investment (ROI) for our digital marketing efforts.

The ideal candidate for this position is a strategic doer with a track record of executing successful B2B digital marketing campaigns and a strong knowledge of various digital marketing channels and tools. You are creative, results-driven, and able to thrive in a fast-paced and dynamic environment.

Essential functions of the job include but are not limited to:

• Execute, monitor, and optimize strategies to build brand awareness, promote current and new products and services, identify new markets, and create excitement, while developing a qualified lead generation funnel and building ongoing customer loyalty.
• Develop and execute a diverse, robust multi-tactic plan that drives digital engagement into the top of our demand funnel and moves prospects quickly through the demand funnel toward qualified lead.
• Work closely with the marketing team to hone the creative and messaging of landing pages, ads, emails, and other digital assets to motivate prospects and customers to engage more deeply while adapting to remaining aligned with evolutions in approved messaging.
• Proficient in digital marketing, including SEO/SEM, PPC, ABM, lead scoring, nurturing programs, list management, segmentation, and persona targeting.
• Work alongside Director of Marketing/Content to own and execute long-term and short-term content/editorial calendars with digital drivers that attract a qualified audience to our owned properties (blog posts, white papers, webinars, social media, website, etc.).
• Oversee the library of templates for email marketing, landing pages, forms, and other assets, ensuring email best practices, mobile responsiveness and rendering across all clients and devices.
• Partner closely Marketing & Sales to define account targets, develop integrated campaigns, and deliver programs that resonate with prospects throughout buyer’s journey.
• Collaborate with design and content team members for the development of different elements required by the campaigns including production of imagery or content to aid in the design and build of emails, landing pages, banners, and other creative materials.
• Play an integral role in the ownership of MQL to SQL pipelines with a focus on ROI propositions and retrospection of campaigns
• Conduct data-driven experiments, report on campaign performance, and forecast where to adjust continue to drive results and improve our growth strategy.
• Effectively manage third party agencies to drive SEM and paid media results.
• History managing multi-layered projects across various cross-functional teams, hitting milestones and achieving KPIs

Qualifications:

Minimum Required:

• Bachelor’s degree related field and a minimum of 8 years of digital marketing experience or experience within a similar field.
• 3 - 6 years’ experience working in a customer-facing role (e.g., internal and/or external).
• 4 - 6 years’ experience leading project and providing expertise and guidance to team members.
• Prior experience with Account Based Marketing (ABM)
• Previous experience in lead nurturing, marketing automation, and web analytics
• Strong knowledge of and experience with advertising platforms, such as LinkedIn, Google Ads, or AdRoll.
• Advanced