Senior Manager Frontline Marketing Coke Hungary

<p><b>Location(s):</b></p>Hungary<p></p><p><b>City/Cities:</b></p>BUDAPEST<p></p><p><b>Travel Required:</b></p>00% - 25%<p></p><p><b>Relocation Provided:</b></p>No<p></p><p><b>Job Posting End Date:</b></p>September 21, 2025<p></p><p><b>Shift:</b></p><p></p><p></p><p><b>Job Description Summary: </b></p><p><br/><b><u>Position Overview:</u></b><b><span> <span> </span></span></b><br/><span><span>The Frontline Marketing Senior Manager </span><span>is responsible for</span><span> driving brand &amp; business performance including localizing central brand strategy and activation plans for the local market. This role will ensure strong local relevance and </span><span>championing</span><span> marketing transformation, manage agencies and networks, and lead selected innovation processes. The role requires a deep understanding of local consumer insights and </span><span>be</span><span> able to translate data into actionable insights to drive brand power and value.</span></span><span> </span><br/><br/><b><u>Function Related Activities/Key Responsibilities:</u></b><b><span> </span></b></p><p></p><ul><li><p><b><span>Localized Brand Strategy &amp; Amplification:</span></b><span><span> Ownership and development of localized brand strategy and activation for the Hungarian market, including local Annual Business Plan and input for Long-range Planning, performance management, and potential YTG acceleration &amp; mitigation plans. This includes managing brand campaigns &amp; activations, selected innovations, national promotions, packaging and experiential marketing and events. Ensuring and championing strong local relevance across marketing activities in line with the central marketing agenda. </span></span><span> </span></p></li></ul><ul><li><p><b><span>Consumer understanding &amp; analytics to support decision making: </span></b><span><span>Champion consumer data interpretation and build an understanding of local consumer insights in collaboration with Human Insights team to drive actionable insights. Track brand and project performance through data analysis, converting KPIs and findings into specific insights and actions for reports and presentations as needed (</span><span>e.g.</span><span> monthly performance reports, market analysis). </span></span><span> </span></p></li></ul><ul><li><p><b><span>Agency &amp; Network Management:</span></b><span><span> Manage agencies and networks. Contract and amplify marketing assets in collaboration with EPICS team for the market. </span></span><span> </span></p></li></ul><ul><li><p><b><span>Budget Management:</span></b><span><span> Manage brand program budgets and timelines to drive </span><span>flawless execution of the plan monitoring effective return on investments, hitting all system milestones on time and within budget. </span></span><span> </span></p></li></ul><ul><li><p><b><span>System cross-functional Leadership:</span></b><span><span> Lead cross-functional teams on work assignments and tasks, providing direction and managing timeline milestones to achieve KPIs and desired </span><span>objectives</span><span>. Provide coaching to members of project teams. </span></span><span> </span></p></li></ul><ul><li><p><b><span>Support to Marketing Director:</span></b><span><span> Support the country marketing director on cross-functional initiatives, work assignments, and tasks that align with brand priorities. </span></span><span> </span></p></li></ul><p><br/> </p><p><b><span>Qualifications &amp; Requirements</span></b><span><span>:   </span></span><span> </span></p><ul><li><p><b><span>Bachelor’s degree</span></b><span><span> </span><span>required</span><span> </span></span><span> </span></p></li></ul><ul><li><p><span><span>6-8 years of</span></span><b><span> proven experience in brand management and local marketing activation</span></b><span><span> (end to end project delivery). Innovation experience a plus (</span><span>demonstrated</span><span> ability to lead a concept from idea to shelf) </span></span><span> </span></p></li><li><p><b><span>Strong analytical skills</span></b><span><span> with the ability to interpret data and translate it into actionable insights</span></span><span> </span></p></li></ul><ul><li><p><span><span>Ability to understand and </span><span>leverage</span><span> </span></span><b><span>business, </span><span>finance</span><span> and commercial</span></b><span><span> insights, and </span><span>identify</span><span> needs for </span></span><b><span>campaign localization or </span><span>customization</span></b><span><span> as necessary. </span></span><span> </span></p></li></ul><ul><li><p><b><span>Excellent</span></b><span><span> </span></span><b><span>project management skills,</span></b><span><span> with the ability to manage multiple projects simultaneously and deliver high quality on time.</span></span><span> </span></p></li></ul><ul><li><p><span><span>Ability to </span></span><b><span>adapt to changing environment </span></b><span><span>and cross correct </