Brand Manager VMS (Vitamins, Minerals & Supplements) Benelux

 

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

 

Join us on our One Perrigo journey as we evolve to win in self-care.

 

Description Overview

Are you a trailblazer with a passion for brand building and a desire to make a difference in the healthcare industry? Look no further than Perrigo, a leading global provider of over-the-counter healthcare products. As the Brand Manager VMS Benelux, you will have the opportunity to shape the future of our VMS brands such as Davitamon Benelux and connect with the next generation of consumers. Join us in our mission to empower individuals to take control of their health and well-being, while unleashing your creativity and innovation in a dynamic and inclusive work environment. Together, we can create a lasting impact on the lives of millions, all while kick-starting your career in an industry that truly matters. Are you ready to leave your mark?

As you will be part of the Benelux marketing team and joining the South-West Perrigo cluster, you will find an international environment which allows you to connect and work together with both local as international marketing colleagues but also other departments such as Media & Digital, Trade marketing (CS&E), Sales or Regulatory Affairs. Still enthusiastic to help us grow our VMS brands to the next level?

Scope of the Role

• Brand Strategy: Contribute to the development and implementation of brand strategies that strengthen brand awareness, market positioning, and consumer loyalty.

• Brand Identity: Safeguard the brand’s image, tone, and personality. Ensure consistent messaging across all channels and materials, including advertising, social media, websites, and packaging.

• Product Launches: Plan and execute impactful product launches that drive visibility and commercial success.

• Marketing Campaigns: Lead the creation and execution of marketing campaigns in collaboration with the Media & Digital team and external agencies.

• Market Analysis: Leverage centrally led market research and consumer insights to understand target audiences, their needs, preferences, and behaviors. Translate insights into effective marketing strategies and tactics.

• Budget Management: Manage marketing budgets, ensuring efficient allocation of resources to maximize ROI. Monitor expenses, analyze costs, and provide regular updates to senior management.

• Performance Tracking: Track and analyze key brand performance metrics such as market share, brand awareness, and customer satisfaction. Use data‑driven insights to identify improvement opportunities and align strategies with the Central team.

Experience Required

• 3–5 years of experience in FMCG or OTC marketing

• Relevant higher education, such as a bachelor’s or master’s degree in marketing, business, or a related field

• Proven experience in product innovation and NPD processes, business marketing, and P&L management

• Strong track record in brand and advertising strategy, asset production, and media planning

• Native Dutch speaker with very good English skills; French is a plus

• Experience leading cross‑functional, international projects within a corporate environment

Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Find out more about Total Rewards at Perrigo. 

 

Hybrid Working Approach
We love our offices and the setting they provide for in-person