VP, Market and Client Insights

It is an exciting time to be part of the PatientPoint team! As the clear leader in the point-of-care industry, we offer an ideal, people-focused place to innovate, positively impact patient education and doctor-patient connections, and be inspired to build a great career. 

POSITION OVERVIEW 

Capabilities Development – PatientPoint prides itself in its strong commitment to measurement, transparency, and creative application of best-in-class industry tools (some proprietary, some third party). This IP adds value to both clients and the Company, and it sets PatientPoint apart from competitors. The Research, Analytics and Insights practice is continually innovating both its core solutions and incubating new ones. This VP will have an opportunity to make significant contributions to this body of work, by leveraging and deploying specialized capabilities, upon which they will build a firm-wide reputation as a SME in those areas. 

 

Data Management – Partner with PatientPoint IT, clients, and external data partners to identify and procure the data assets needed to enable Analytics and Measurement initiatives. Develop a keen understanding of all sources of data, optimize how data is organized and effectively utilized, and how initiatives are prioritized across the organization. 

Develop Team – Continue to help build and shape a highly-effective, organization—and capability—by hiring, training, motivating, and setting leadership direction for others within PatientPoint’s Analytics & Measurement teams. Define and nurture a collaborative and client-oriented team and model the optimal delivery behavior for others. Play a leadership role in the development of people. 

 

Collaboration – Work closely with PatientPoint Sales and Internal Support functions (i.e., Sales Enablement, Pricing, etc.) to support efforts to drive sponsor renewals, upsell where appropriate, and support pricing proposals. This is a team effort, and the more PatientPoint colleagues' partner together, the more likely the Company is to present and deliver successful solutions to our clients. This support may include research, proposal development, client pitch conversations, blinded case studies, white papers, and conference presentations. 

 

Vendor Management – PatientPoint wants to work with best-in-class partners. It is this leaders’ responsibility to continuously assess and evaluate the options in the market to provide independent impact analyses for our diverse client base of traditional pharm, OTC, CHW, Devices, Digital Therapeutics, Programmatic, as well as the Providers we serve. 

 

PERFORMANCE MEASURES 

• Revenue
• Client Satisfaction
• Quality Delivery
• Capability Enhancement

 

COMPENSATION & BENEFITS 

• Competitive Salary
• Annual Incentive Bonus
• 401(k)
• Comprehensive Healthcare Benefits
• Vacation/FTO

 

CANDIDATE PROFILE 

 

EXPERIENCE BASE 

Research, Insights, Analytics, BI – We are seeking skilled, highly strategic Market Research, Patient and Customer Insights, and Analytics and BI experts. We need someone who brings proven expertise in Marketing Mix Modeling, Media Effectiveness, Attribution Sciences, Matched Panel Testing, with an ability to assess a range of critical data and determine related business and financial outcomes (e.g., ROI, ROAS, Rx Lift) from a broad range of sales and marketing investments. 

Life Sciences Experience – This candidate must have deep, foundational experience working with Pharma and Life Science companies. Target companies include J&J, Pfizer, Merck, AbbVie, BMS, Abbott Labs, CVS, P&G, Pfizer, Amgen, Eli Lilly, et al. The key is having supported and advised business partners (Marketing, Sales) who were heavily invested in targeting and influencing both patients and Healthcare professionals (physicians, nurses, nurse practitioners, pharmacists, et al) at multiple points within the health care journey. 

Agency/Supplier Side – Ideally, we would like to engage prospects who started their career inside big Pharma (see point above) and migrated into a Healthcare agency or a world-class supplier of intelligence, analytics, or research for Pharma clients. Companies like IVQIA, Publicis Health, Initiative, IPSOS, Definitive Healthcare, Allscripts, McCann Health, IBM Watson, and others who provide insights and analytics that support media and marketing effectiveness for Pharma clients. 

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