Senior Associate Brand Marketing Innovation

Foods you love. Brands you trust. And a career that empowers you to grow. 
 
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

 

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
 
This position is not eligible for Visa Sponsorship.

 

 

POSITION SUMMARY: 
Do you want to be a central driver in leading critical innovation initiatives with the world’s largest Food and Beverage Company and 4-time Fast Company award-winner as the Best Workplaces for Innovators?  We empower you to explore, create, and challenge what’s possible in launching and supporting “new to the world” food & beverage product solutions.  Foods people love. Brands people trust. And a career that nourishes your future like no other. You know us as the food and beverage company behind a lot of your favorites like Stouffer’s, Nesquik, Toll House, Lean Cuisine as well as new discoveries like Outshine Smoothies. 

 

As a Marketing Senior Associate of Innovation and Strategy, you will be responsible for developing, launching, incubating and scaling new products that will complement Nestlé USA’s core businesses and create incremental, sustainable growth in close collaboration with Sales, Consumer Insights, Finance, Product Development, and Manufacturing with both speed and agility. You will need to “think big and act small” by driving new to the world innovation in a lean environment. You should be comfortable in a startup environment owning tasks from strategy and data analysis to project management and execution in support of Nestlé USA’s New Business Ventures growth strategy. You are expected to roll up your sleeves to do whatever is necessary to push your new product initiative(s) forward with the scrappiness of an entrepreneur and the backing of Nestle resources. 

 

PRIMARY RESPONSIBILITIES: 

Strategy, Insight, and Ideation

• Analyze market data, category trends and consumer insights to identify new product opportunities. Develop relevant product concepts, with cross-brand application, meaningful product positioning, and priority product claims for new products. 
• In collaboration with cross-functional and external experts, lead innovation projects in support of the platform innovation strategy such as new idea generation and validation, commercialization strategies and plans and channel- or customer-specific opportunities.  
• Translate brand and customer strategy into data-driven plans-of-action that grow sales volume, market share, and brand awareness, then successfully achieve cross-functional alignment and execution to plan
• Develop communications strategy, including development of 360-degree marketing support calendar and ensure timely execution; serve as point person/liaison with outside agencies

 

Commercialization and In-Market Driver

• Lead commercialization and build business plans for new product opportunities in collaboration with sales, operations, product development and finance to launch quickly to test in-market, learn, and adapt to best deliver on the consumers’ needs and desires.
• Drive end-to-end management and execution of marketing initiatives from brief through launch, working closely with marketing subject matter experts and cross-functional teams.
• Develop retail marketing and promotional marketing tools for the product initiatives including in-store signage, sampling, coupons, displays and other consumer and shopper tactics
• In collaboration with Sales, identify go-to-market strategies, select key retail partners to partner, and perform sell-in of product/solutions in collaboration with sales.
• Blend art and science to guide brand decisions, with a strong understanding of business, consumer, culture, and trends.
• Measure and report on the performance of all marketing activities (ROI, KPIs, etc.) and recommend future tactics based on conclusions

 

Internal Communications and Culture Enabler

• Prepare, present and sell-in recommendations to senior management, cross-functional partners, and external stakeholders to optimize product performance and deliver product platform expansion strateg