Account Marketing Specialist

Account Marketing Specialist

Purpose of role: Proactively work with customers to build, train and execute on local marketing plans and tools across multiple channels to drive consumer awareness, maximizing response conversion for our customers.

Our Offer to You:

• Improving the quality of life of millions of people suffering from hearing loss
• A challenging and motivating assignment as part of a dynamic team
• Modern mindset and processes, accommodating flexible working conditions
• Opportunities for further responsibilities and support for further training and development
• Sonova’s outstanding opportunities and career growth

 

Main Tasks and Responsibities:

• Work hands-on with customers at the local level on the development and execution of an annual marketing calendar, managing the individual creative strategy, list management, production and fulfillment of all tactics such as Direct Mail Campaigns, Newspaper Advertisements, Digital and In-office campaign support materials
• Role to expand to that of a marketing strategist  
• Participate in the development of annual marketing/VAS plans 
• Work closely with the KAM to understand the goals and priorities of the member 
• Review progress and make adjustments monthly in concert with the KAM 
• Acts as the day to day client contact that focuses on campaign management across all vendors and the timely delivery and execution of marketing efforts
• Manage the workflow for all campaigns simultaneously and assist in all facets of campaign execution, from development, execution and through to invoicing
• Ensure attention to detail and highest level of customer service and excellence
• Follow Campaign tracking measures and analyze response and conversion rates to identify key success factors and improve KPIs
• Become an expert in hearing aid marketing analytics in order to monitor the performance of the campaign including patient funnel KPIs
• Travel up to 15% with designated region

 

 

Education and Skillset:

• Bachelor’s Degree required
• 3+ years of consumer marketing experience; experience in media buying/planning a plus 
• Detail oriented 
• Demonstrated ability to work across multiple groups/departments in order to accomplish objectives 
• Requires a sound understanding of marketing communications planning and best practices in identifying consumer needs, managing direct-to-consumer campaigns (including direct-response) such as direct mail, advertising, social media, search, pay per click, email campaigns, and co-op
• Experience working in healthcare or medical device industry that markets products direct-to-consumers is preferred
• Experience with Salesforce.com, Adobe InDesign, Illustrator, Photoshop, Acrobat a plus. Training provided

 

We are looking forward to receiving your application via our online job application platform. For this position only direct applications will be considered. Sonova does not recruit via app, telegram, carrier pigeon or any other format that does not include speaking with an actual human. If you are offered a job without speaking with someone please contact wholesale.HR@Sonova.com

 

Sonova is an equal opportunity employer.

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.