Global Director, Marketing Technology (SMRT) Strategy & Solutions

Job Description

The Director, Marketing & Engagement Platforms Product Management is a critical leadership role within the Customer Experience Product (CXP) organization at General Motors. This is a high-visibility role that supports the Global Marketing organization, and who’s capabilities are leveraged across the enterprise in various capacities. 

This role is instrumental in driving GM's transformation toward world-class, data-driven, and AI-enabled marketing capabilities. You will own the end-to-end product strategy, roadmap, and delivery for a comprehensive portfolio spanning web platform, CRM and journey orchestration tools, data and insights products, and the critical integration between paid media and owned channels. 

You will own the end-to-end product strategy, roadmap, and delivery for a comprehensive portfolio spanning web platform, CRM and journey orchestration tools, data and insights products, and the critical integration between paid media and owned channels. Your scope also includes customer data platforms (CDP) and its integration to AdTech, audience selection, and cross-platform capabilities.  

The ideal candidate is a strategic thinker who can bridge the gap between various teams – including but not limited to Engineering, Brand Marketing, Media, Owner Experience, Design, ensuring the Marketing & Engagement Platforms meet the needs of various, and largely different business needs. This role requires a hands-on leader who is both fluent in the technology but understands how to influence at various levels of leadership. 

Key Responsibilities 

Strategic Leadership & Vision 

• Unified Channel Strategy: Define the strategy for unifying Paid (Media/AdTech) and Owned (CRM/Email/App) channels. Ensure data and audiences flow seamlessly between systems to drive precision targeting and retargeting. 

• Enterprise Roadmap: Translate business priorities from Brand CMOs, Media Teams, and Applied Sciences, and other Product Teams into a cohesive multi-year roadmap that breaks down silos and builds tools and platforms that have broad use across the enterprise. 

• Modern Marketing Transformation: Lead the organizational shift toward a closed-loop ecosystem where marketing activity is optimized by first-party data , predictive AI modeling, and CRM insights. 

Product Management Excellence 

• Execution: Drive best-in-class product management practices including PRDs and solution requirements that address complex cross-channel customer journeys and unified experience delivery across web, CRM, and media. 

• Value Realization: Establish KPIs that measure not just delivery, but the effectiveness of marketing efficiency, customer engagement lift, and return on investment (ROI) across both paid and owned channels. 

• Discovery & Innovation: Champion continuous discovery, rapid experimentation, and iterative delivery approaches to ensure we are building the right solutions for our customers and marketers. Evaluate and pilot Generative AI capabilities to accelerate content velocity and campaign time-to-market. 

Platform & Technology Strategy 

• Designing a best-in-class ecosystem: Partner with Engineering and Data Science teams to architect a superior marketing t