Sr Technology Strategist

Company Description

EVERSANA INTOUCH™ is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.   

We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers.    

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.   

And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can’t, helping drive commercialization success.   

Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Engage, EVERSANA INTOUCH B2D, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International.    

Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.  We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients and most importantly, the patients we serve.   

Job Description

WHAT DOES A SR. TECHNOLOGY STRATEGIST DO?

The Technology Strategist is a highly skilled and visionary professional focused on understanding and analyzing the latest technology trends, identifying innovative solutions, and developing strategies to enhance marketing efforts. As a Technology Strategist, you will be responsible for providing thought leadership and driving innovation in the rapidly evolving digital landscape. Your role will focus on developing cutting-edge strategies and creating exceptional omni-channel experiences for EVERSANA clients. You will collaborate closely with cross-functional teams, including marketing, sales, and technology, to ensure seamless integration of marketing, technology, and data strategies. This role requires a deep understanding of marketing technologies, data-driven experience, and the healthcare marketing industry, as well as strong leadership and communication skills.

Responsibilities

• Thought Leadership: Research emerging trends, technologies, and best practices in the digital marketing and healthcare and life science industry. Analyze market dynamics, consumer behaviors, and industry challenges to identify opportunities for innovation and improvement.
• Strategy Development: Collaborate with cross-functional teams, including marketing, design, data analytics, and development, to define and execute solutions that align with the EVERSANA objectives and client goals.
• Develop comprehensive strategies that leverage digital tools, platforms, and technologies to advance commercial marketing capabilities and drive measurable results.
• Healthcare and Life Science Expertise: Deeply understand the nuances of the healthcare and life science industry, including regulatory compliance, data privacy, and security considerations.
• Apply your expertise to develop strategies that address industry-specific challenges and opportunities while ensuring compliance with relevant regulations.
• Innovation and Emerging Technologies: Evaluate emerging technologies, such as artificial intelligence (AI), machine learning (ML), blockchain, and real-time customer data platforms (CDP), to identify opportunities for integrating these technologies into digital marketing strategies.
• Stay abreast of industry advancements and provide recommendations on their potential impact and application in the healthcare and life science sector.
• Omni-channel Experiences: Develop strategies to create seamless omni-channel experiences, leveraging multiple digital channels, including web, mobile, social media, email marketing, and marketing automation.
• Optimize customer journeys to enhance engagement, personalization, and conversion rates.
• Client Collaboration: Collaborate cl