Jobs and Careers

Sr. Director, Digital & Multichannel Marketing

San Francisco, United Statesfull_timeVerifiedPosted 6 Aug 2024

About the role

About Pacira Pacira BioSciences, Inc. is a leading provider of non-opioid pain management and regenerative health solutions dedicated to improving outcomes for health care practitioners and their patients. Our in-depth knowledge of non-opioid pain management, coupled with our passion for advancing patient care, drives our commitment to providing solutions that address unmet medical needs and improve clinical results. Why work with us? Rarely do you have an opportunity to do work that really matters. What drives us is our mission. What makes us successful are our people. At Pacira, you are part of an inclusive culture that fosters collaboration, growth, and innovative thinking - a place where you can make an impact and help change the standard of care in non-opioid pain management. Be part of our movement, let’s pursue excellence together. Summary:The Senior Director, Digital & Multichannel Marketing will be responsible for setting the vision and leading the organizations digital infrastructure, non-personal marketing strategy, and advanced analytics capabilities. The position serves as the commercial point of contact for multichannel marketing initiatives across Pacira and works in close collaboration with commercial and medical affairs leadership to provide expertise in leading a data driven digital approach. Besides relevant functional expertise, strong leadership, the ability to both articulate a vision and dive into operational details when needed to see through execution, transformative change management, enterprise mindset, and experience working closely with senior leadership are required. Essential Duties and Responsibilities:

Oversee the development of the Commercial (and Medical Affairs) digital vision, strategy, roadmap, and capabilities, including global omnichannel capabilities
Responsible for the development and socialization of the digital vision and strategy for the commercial and medical affairs organizations
Provide a vision, frameworks and standards that allow local marketers to drive consistently positive customer experiences across customer types, brands, and channels
Lead team embedded in the brands who help set and execute the overall digital strategy
Co-create and drive customer experience strategy across the organization ensuring buy-in and alignment with broader corporate and brand strategies
Build holistic relationships internally to drive a customer-centric culture as well as externally with partnering organizations (Advertising agencies, other 3rd party vendors) to ensure alignment with needs with customer needs
Oversee adherence to and execution of the customer experience strategy; strive to ensure that every customer receives a positive experience across multiple touch points (Personal, online, mobile, call centers, etc.)
Assess the current state of advanced analytics and digital capabilities define the future state and develop a roadmap to reach the desired state, in close collaboration with the relevant Global teams
Continuously innovate customer engagement techniques to bring new ways of thinking to the brand and field teams
Oversee robust marketing mix analytics to inform business investments and targeting to enhance field execution, including predictive models and next best action
Socialize dashboards for all levels of the organization to demonstrate the effectiveness and ROI of digital initiatives, including agency performance.
Lead a team responsible for the global digital roadmap and development of digital capabilities, including development of the digital omnichannel marketing program
Partner with Commercial Operations to oversee identification and implementation of innovation technology-solution needs and oversee marketing technology stack from a business-needs perspective
Aid and assist to the execution of digital campaigns through established capabilities
Lead, motivate, and inspire a team of professionals, fostering and actively supporting individual development, and recruiting new talents