Director, Demand Generation

About Us: 

Digital.ai is an industry-leading technology company dedicated to helping Global 5000 enterprises automate software delivery workflows across complex technology environments. The company’s AI-powered DevSecOps platform automates software releases, improves mobile application testing and security, and provides insights across the software lifecycle. Digital.ai empowers large enterprises to embrace AI responsibly, reduce software-related risk, and amplify developer productivity to deliver innovations that drive business outcomes. Our mission is to unlock endless digital possibilities by harmonizing the delivery of software. 

 

About the Role: 

Digital.ai is looking for an outstanding data-driven and creative Director, Demand Generation to add to our Marketing Team. In this role, you will report to the VP of Global Demand Gen and work closely with our sales and BDR teams to play a major role in scaling and optimizing our demand engine.  

You will be responsible for creating and executing awareness and demand generation marketing campaigns across digital and traditional channels that enable the company to achieve our revenue targets. You will develop and quarterback the execution of integrated marketing programs and campaigns designed to create demand and influence opportunity creation within our target market segment. Above all else, you are a startup-minded, over-achieving Marketing enthusiast who enjoys trying new things and stepping outside your comfort zone. The ideal candidate loves tapping into their creative side and relishes adventure and problem-solving, rather than just implementing or enforcing an established playbook. 

 

What you will do: 

• Drive the growth of brand awareness, lead generation and engagement within our target segments and personas by using a variety of digital and traditional acquisition channels to generate interactions for our BDR organization. 

• Design, implement, and iterate on Digital.ai’s integrated campaign framework, ensuring effective collaboration and integration with Digital, Field Marketing, Product Marketing, Content Marketing/Communications, Sales, Operations, and other relevant stakeholders to create streamlined planning and execution processes. You and your team will act as the glue between strategy and execution, ensuring smooth rollout and strong results for Digital.ai’s campaigns cross-functionally. 

• Plan, develop, and execute demand generation programs and integrated marketing campaigns across product announcements, key content assets, creative promotions, meeting makers, and more. 

• Own our Account Based Everything strategy and project manage the execution of various tactics across multiple stakeholders and channels with a focus of driving impactful and measurable outcomes within our target accounts. 

• Lead annual global marketing calendar development, including regular updates and enablement communication for cross-functional teams. 

• Own the webinar program from concept through to promotion, logistics, and follow-up, including direct, 3rd party, and partner webinars. 

• Develop multi-touch omnichannel nurture programs to engage prospects and move them through the funnel. 

• Work cross functionally to create conversion-optimized copy for emails and landing pages that promote our campaigns targeting our various personas. 

• Work closely with business development and account executive teams to develop enablement materials and feedback loops for continuous optimization. 

• Analyze campaign results in detail, draw insights and make data-based adjustments. 

 

What You Bring to the Team: 

• 8+ years of experience in demand generation in a fast-growing, start-up environment. B2B SaaS strongly preferred. 

• Familiar with CRM and marketing automation tools; SFDC and Marketo preferred. 

• Experience with creating engaging and creative content for awareness and demand generation campaigns. 

• Exc