Director, Global SME Growth & Optimization

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Title and Summary

Director, Global SME Growth & Optimization

Overview:
Mastercard is a technology company in the global payments space. We connect consumers, financial institutions, merchants, governments, and businesses worldwide, enabling them to use electronic forms of payment instead of cash and checks. We use technology and data-driven insights to make electronic payments more convenient, secure, and efficient for people everywhere.
Our business has a global reach—extending to more than 210 countries and territories—and continues to experience growth in a world where 85% of retail transactions are still made in cash and checks.

Micro, Small, and Medium Businesses (SMEs) are a critical driver of global economy growth and represent 75% of the global workforce and about 50% of the global GDP. Additionally, SMEs foster inclusion, as minorities own 45% of small businesses, and 1/3 of small businesses are women owned.

SME is one of the fastest growing portfolios in Mastercard but still with large untapped opportunities to increase performance of existing portfolios. As Global SME Growth and Optimization lead you will be responsible for end-to-end development and execution of tools and campaigns that will increase activation, usage, and adoption of our SME payments products.


Role:
• Be the central lead for SME optimization tools, narrative, and execution - The successful candidate will partner with the various Mastercard regional and global stakeholders – including Consumer Optimization, D&S, SME Analytics, and Marketing.
• Work cross-functionality with SME regional and market teams. Maintain and enhance data driven framework to identify opportunities and track progress across key metrics at global level. Prioritize markets & issuers for targeting. Identify lowest penetrated markets & issuers for activation, spend, x-border, digital enablement (eg: contactless) campaigns.
• Incorporate relevant SME research and insight into Optimization strategy and execution. Create and keep current go-to-market materials for internal and external audiences such as playbooks, bulletins, sales, and training materials to support new and enhanced products/tools in SME Central Hub
• Provide support to regional and sales teams in pre and after-sale customer meetings with a detailed understanding of tools and product features to identify and implement solutions.
• Execute & Monitor Results – Assume ownership of the end-to-end opportunities & hold everyone accountable in the execution.

All About You:
• Strong drive for execution and collaboration skills. Ability to lead cross functional initiatives from start to finish, with excellent time management and organizational skills.
• Strong analytical skills - Analytical thinker with data-driven approach and curiosity.
• Excellent writing skills and experience creating training materials, product guides, etc. Ability to “storyboard” and develop visually compelling presentations with clear logic and structure.
• Able to work independently and with minimal guidance.
• Self-motivated and thrives in a fast-paced environment; ready to take on stretch goals.
• Flexible and creative, able to not only adapt but also thrive in a constantly changing environment with the ability to multitask and adjust to evolving responsibilities. challenge the status quo and shape new ways of working to drive innovation through products or new processes.
• Experience in portfolio optimization or direct marketing is a plus.

In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance