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Ecommerce Channel Marketing Manager
ASUSUnited Statesfull_timeVerifiedPosted 22 May 2026
💰 $90,000/yr($75,000/yr – $90,000/yr)
About the role
The eCommerce Channel Marketing Specialist is responsible for end-to-end content management and execution for new product launches on ASUS.com. This role partners with Product Marketing, PR, Channel, and Design teams to ensure all buy pages are launch-ready complete with accurate content, assets, SEO elements, and on-site merchandising while maintaining launch timelines, embargo requirements, and overall go-to-market readiness. This is a highly cross-functional role requiring both creative execution and analytical thinking.
Essential Duties and Responsibilities:
- Understand the business objectives and growth plans, build and drive marketing programs and initiatives to increase ASUS eCommerce business in North America.
- Manage product launch timelines, including tracking product ETA, embargo dates, and go-live schedules.
- Participate in channel marketing and product planning calls to stay aligned on launch timelines, track dependencies, and coordinate cross-functional execution.
- Coordinate with Product Marketing, channel marketing, and internal stakeholders to ensure product pages are accurate, complete, and launched on time.
- Own end-to-end readiness of buy pages, including content validation, asset alignment, and QA before launch.
- Ensure all product content (A+ modules, images, specs, SEO elements) is complete, accurate, and optimized prior to launch.
- Partner with Product Marketing to develop and finalize product messaging and eCommerce content, and coordinate homepage and on-site merchandising (banner placements, featured sections) to ensure strong visibility for product launches.
- Collaborate with PR and Communications teams to align product page launches with external exposures, campaigns, and media coverage.
- Localize and optimize marketing assets and product content for eCommerce launches, ensuring all content is launch-ready, regionally relevant, and aligned with product positioning and campaign strategy.
- Act as the point person for creative localization and asset customization, ensuring messaging drives engagement and conversion.
- Monitor product performance post-launch and identify opportunities to optimize content, SEO, and conversion.
- Perform other job duties as assigned*
Knowledge and Skills
- Strong working knowledge of Microsoft Office (especially Excel) and Google Workspace
- Understanding of eCommerce merchandising, including A+ content, PDP optimization, and conversion best practices
- Experience managing or supporting product launches, including timelines, content readiness, and cross-functional coordination
- Strong attention to detail with the ability to ensure accuracy and completeness of product content (specs, assets, and on-site merchandising)
- Basic knowledge of SEO principles (keyword optimization, metadata, and on-page content improvements)
- Ability to translate product features and technical specifications into compelling, customer-focused messaging that drives conversion
- Strong project management skills with the ability to manage multiple priorities, track dependencies, and meet deadlines in a fast-paced environment
- Ability to work cross-functionally with Product Marketing, PR, Sales, and Design teams
- Strong initiative with the ability to work both independently and collaboratively
- Familiarity with web analytics tools such as Google Analytics 4 and data visualization tools like Looker Studio is a plus
- Excellent written and verbal communication skills
Required Qualification:
Years of Education
- Bachelor's degree (B.A. or B.S.) in related field or equivalent
Work Experience
- Minimum of 5 years of channel marketing and/or retail/ecommerce experience
Preferred Qualifications:
- Technology experience
- Copywriting experience
Working Conditions:
- Hybrid
- Travel – approximately 0-5%
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