Director Marketing, RVC and Marine

Director, Marketing — Marine & RV and Camping 

Location: Remote (Pacific Time Zone required)
Department: Marketing
Reports to: GM of Marine & RV Verticals. 

About Storable 

At Storable, we're redefining property management for specialty real estate. Purpose-built for the self-storage, marine, and RV & camping industries, our platform integrates management software with marketplaces, websites, CRM, insurance, payments, and more. We help owners and operators win more every day. 

We are also an AI-led organization, actively embedding artificial intelligence across our products and operations to deliver smarter tools, faster insights, and more powerful outcomes for the industries we serve. We're looking for leaders who are energized by the possibilities of AI and eager to leverage it to drive marketing innovation and efficiency. 

The Opportunity 

We're looking for a Senior Manager or Director, Marketing to own growth and retention strategy across two of our fastest-evolving verticals: Marine and RV & Camping. This is a high-impact leadership role where you'll shape how these business units attract, convert, and retain customers — with a heavy U.S. focus and additional reach into Australia and New Zealand. 

You'll lead a team of marketers, partner closely with Sales, Product Marketing, and Customer Success, and build programs that move the needle on pipeline, revenue, and customer lifetime value. Whether the right fit is a seasoned Senior Manager ready to stretch or a proven Director-level leader, we're open to the right person who can drive results and elevate the team. 

What You'll Do 

Drive Growth & Retention at Scale 

• Own the end-to-end marketing strategy for new customer acquisition and retention across the Marine and RV & Camping verticals. 
• Scale high-performing channels across inbound, outbound, paid media, lifecycle marketing, and ABM always with an eye toward pipeline efficiency and CAC optimization.
• Lead upsell and cross-sell marketing initiatives that deepen customer relationships and maximize lifetime value. 
• Align go-to-market execution with Sales, Product Marketing, and Customer Success to ensure every campaign ladders up to shared revenue goals. 

Lead & Develop a High-Performing Team 

• Hire, coach, and mentor a team of 2–3 marketers focused on demand generation and customer-centric marketing. 
• Foster a culture rooted in data-driven experimentation, accountability, and continuous learning. 
• Lead with vulnerability, curiosity, and empathy creating an environment where people do their best work and feel safe to take smart risks. 

Champion the Storable Brand Across Verticals & Regions 

• Serve as the brand steward for marketing efforts within Marine and RV & Camping, ensuring all campaigns, content, and communications tie back to Storable's overarching brand identity, voice, and values. 
• Localize and adapt brand messaging, creative, and campaign strategies by region — recognizing that market expectations, buyer behavior, and competitive landscapes differ significantly across the U.S., Australia, New Zealand, and other global markets. What resonates with a marina operator in Florida won't necessarily land with a holiday park owner in Queensland. 
• Balance global brand cohesion with regional specificity: maintain the connective thread to the Storable master brand while giving each vertical and market the tailored presence it needs to build trust and credibility locally. 
• Partner with the Creative and Product Marketing teams to develop region- and vertical-specific assets from localized landing pages and ad creative to market-relevant case studies, event collateral, and customer communications. 
• Stay close to regional market trends, terminology, and customer expectations to ensure Storable's brand feels authentic and relevant in every market it serves, not like a U.S.-centric message simply translated for other geographies. 

Collaborate Cross-Functionally 

• Act as the primary marketing partner to the Marine and RV & Camping business units, building trusted relationships with GMs, Sales leaders, and Customer Success teams. 
• Work hand-in-hand with Corporate teams Product Marketing, Creative, and RevOps to drive GTM alignment and brand cohesion. 
• Bring a strategic voice to cross-functional planning, ensuring marketing is always connected to the bigger picture.

Execute & Optimize Campaigns 

• Translate growth goals into multi-chan