Affiliates Marketing, Sr. Associate - Business Cards & Payments

Center 1 (19052), United States of America, McLean, Virginia

Affiliates Marketing, Sr. Associate - Business Cards & Payments

Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an innovative Senior Marketing Associate to collaborate on our affiliate growth strategy for Business Cards and Payments (BC&P). BC&P is building on its past successes to develop an industry-leading business credit card program for small to medium-sized businesses. This role will play a critical role in our growth strategy, focused on driving awareness, impressions, and acquiring new customers via affiliate sites. The associate will partner regularly with team members as well as other verticals across Business Card, Consumer Card, product, brand, and more. This role requires a mix of channel marketing expertise, comprehensive knowledge of our product portfolio, and affiliate and content marketing experience. 

As an expert in affiliate marketing, the senior associate will be responsible for taking our affiliate marketing program to the next level while delivering high-impact, bottom-line business growth. The Sr. Marketing Associate role is accountable for testing claims, creative, and additional marketing placements with affiliates and developing a long-term strategy. They will work with both internal and external partners to align on and implement intent, and will be responsible for briefing, understanding results, and developing insights to feed into future strategies. Excellent communication and project management skills will be key to success.

Key responsibilities are to:

• Drive impressions and conversions via execution of marketing campaigns and testing of claims, content, and creative with affiliate sites

• Participate as the brand and marketing strategy lead in a collaborative cross-functional team (Business, Compliance, Legal, Brand Marketing, Product, Analytics, Operations, external partners, etc.) to provide strategic and tactical thought partnership

• Champion the brand, ensuring that all representation of our products (claims, imagery, card, etc.) are in line with their respective voice and style guides

• Develop an understanding of our target audience, best practices across channels and programs, and share those learnings liberally with others

• Monitor competitor affiliate marketing trends to identify opportunities for investment and improvement

• Have excellent communication skills to manage, inform and influence outcomes. This involves the ability to build presentation materials and cohesive documentation that have equal impact when read as standalone or shared in a meeting environment

• “Self-starter”, strong organizational skills, ownership mentality, ability to prioritize workloads, and ability to work across functions in a well-managed and organized manner

Basic Qualifications:

• Bachelor’s Degree or military experience

• At least 2 years of marketing experience

• At least 2 years of experience developing and implementing marketing tests

Preferred Qualifications:

• Master's Degree in Marketing, Business or Communications

• 3+ years of marketing experience

• 3+ years of experience creating marketing strategies and optimization plans

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

 

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New Yor