Director of Athletics Marketing

Position Title:

Director of Athletics Marketing

Time Type:

Full time

Position Summary and Qualifications:

Saint Joseph University’s Department of Athletics is in a transformational era, with a premium on creating a world-class Division I experience for its student-athletes; generating excitement among the campus community, alumni and the Philadelphia area; and competing for Championships in the Atlantic 10, one of the best conferences in Division I. We are looking for energetic, hard-working candidates who have a passion for competing and are excited to push the boundaries of traditional thinking when it comes to college athletics.

Saint Joseph’s Athletics is committed to maintaining a diverse and inclusive community, and we encourage candidates from underrepresented groups to apply. Applicants should highlight relevant experience in building, working with, and supporting a broadly diverse community.

All Saint Joseph’s University Department of Athletics employees must follow applicable NCAA rules, participate in compliance workshops and educational sessions, and report in a timely manner any reasonable belief that a violation has occurred.

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The Director of Marketing will be responsible for developing and implementing comprehensive marketing plans for men’s and women’s basketball; appropriate marketing strategies for other sports; and general marketing for the Department of Athletics. The emphasis of this individual will be on revenue generation through ticket sales and other innovative ideas; fan experience; licensing and brand equity; and strategic advertising.

Essential Duties & Responsibilities:

• Promote the Division I sports at St. Joe’s to generate attendance and revenue, promote St. Joe’s brand, and create a great atmosphere for competition. 

  • Create and execute annual basketball marketing plans utilizing social media, email, and other digital and non-digital marketing opportunities designed to generate revenue and attendance. 

  • Create and execute annual marketing plans for sports other than basketball, using a variety of digital and non-digital means. 

    • Focus on students, faculty, staff, alumni, parents and crossover fans. 

    • Include emails, fan fest, table tents, game watches. 

• Work collaboratively with the St. Joe’s Athletics external team, including tickets, communications, corporate partnerships, advancement, and others to help the department meet revenue-related goals. 

• Draft copy for all ads, and work with internal or third party graphic designers to create the ads.

  • Obtain and oversee graphic designers (if applicable)

• Create and implement an annual promotions calendar for the men's and women's basketball season.

  • Work with Van Wagner to procure student and other giveaways.

  • Oversee design schedule poster, magnets (if applicable). 

  • Work with Athletics Development on annual giveaways for season ticket and Hawk Athletic Club members.

  • Procure national anthem singers, halftime performers, and others to enhance game day experience.

    • In conjunction with Athletics Business Operations, manage contracts and payments of such individuals or groups.

  • Recruit, train and manage student game day workers/interns 

• Participate in execution of special events such as Big 5 Classic, post-season events, and NCAA Championship events hosted by St. Joe’s. 

• Provide a game day basketball experience that assists our competitive and revenue goals, and serves as a showcase for Saint Joseph's University.

  • Prepare dynamic scripts that l have fans leaving Hagen Arena saying "that was an AMAZING experience."

  • Work with content personnel to create intro videos.

  • Organize internal media “car wash” for video board assets.

  • Work with content / broadcast on video board graphics, etc. 

  • Produce or otherwise support the in-game fan experience on game days by communicating with Broadcast, cheer, dance, pep band, Hawk, DJ, Van Wagner, and others.

  • Provide innovative ideas to continue to improve the experience for all fans and, in turn, for our student-athletes.

• Serve as the liaison to the 54th Airborne, Student Life, Student Senate and other student organizations.

  • Work collaboratively with students,