VP, Chico's FAS Marketing Manager

Job Description:

Role Summary/Purpose:

The VP, Chico’s FAS Marketing will support the marketing strategy and execution for a new retail credit program that includes multiple retail brands.  This role will be responsible for partnering with the VP, Chico’s FAS Marketing Leader on the development and implementation of marketing strategies and tactics to achieve this retail credit programs business objectives along with Synchrony growth metrics.  This position will focus on executing, analyzing and optimizing all marketing campaigns and the development of the overall marketing plan across all channels.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Partner with business and client team to co-lead, develop, implement, and monitor dynamic annual growth strategies and plans. Collaborate cross functionally.

• Establish and develop key relationships at clients organization.

• Understand and incorporate clients’ key business objectives, strategic vision, and marketing calendar into the planning process to achieve set objectives.

• Optimize marketing spend and pursue additional funds to meet growth goals.

• Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments.

• Manage multi-channel acquisition, lifecycle and world campaigns.

• Tracking industry trends, competitor’s and customer experience metrics. Ensure program profitability and penetration through continued enhancements.

• Monitor & manage performance of all key credit and marketing metrics vs. plan.  Assist in the development of the Synchrony Financial planning cycle.

• Push for cutting edge thinking and agenda. Bring a curious approach to learning this new client and their consumers.

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor's degree or, in lieu of a degree, a high school diploma/GED and 10 years of marketing experience in the credit card or financial services industries.

• A minimum of 5 years of marketing experience to include (can be concurrent):

• • 5 years of growth marketing leadership with exposure to consumer-facing programs and products

  • 5 years of experience with developing and delivering financial services products via digital channels

  • 5 years of experience in payments or general-purpose credit card product management

• Ability to travel as needed (~25%)

• Must work East Coast Hours

 Desired Characteristics:

• Advanced degree (MS, MBA).

• Marketing experience in the credit card or financial services industries.

• Collaborative style and approach with comfort working in a matrixed, decentralized structure.

• Outstanding communications, relationship building, influencing and collaboration skills.

• Strategic thinking with ability to develop and implement actionable plans to drive business results.

• Consumer finance experience and related industry experience.

• Direct marketing experience with both acquisition and loyalty/lifecycle channels.

• Proven ability to partner and communicate effectively with all levels of the organization.

• Demonstrated project management skills.

• Experience managing customer loyalty programs.

Grade/Level: 12

The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

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