Head of Subscriptions, Yahoo Finance

Yahoo is a global media and tech company that reaches hundreds of millions of people around the world, bringing them closer to what they love—from finance and sports, to shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.

A Little About Us:

Yahoo! Finance is the #1 finance platform that empowers everyday investors — and those that serve them — with reliable information and tools used to make financial decisions with confidence. For more than 25 years, no other online destination has ranked #1 for longer than Yahoo Finance. Trusted by over 150M visitors globally each month, representing well over $20 trillion dollars in investible assets, we provide those who invest everyday and everyday investors with high-quality real-time market data accessible across browser, desktop, mobile, wearable, and intelligent assistant platforms, plus breaking news from hundreds of thousands of sources, original editorial perspectives, analyst ratings and independent research, analytical charts, mobile alerts, and much more.  

But we are just getting started – our new leadership team is committed to strengthening Yahoo Finance for the next 25 years, and this role will have a significant impact in doing so.  If you want to shape the future of investing and personal finance to put financial prosperity within reach for everyone, this role is for you.

Location Preference: New York City or Mountain View + nearby areas - hybrid work environment

Responsibilities

• Lead and manage the subscription business for Yahoo Finance by leveraging market insights to create premium offerings that deliver on Yahoo Finance’s brand promise 

• Identify and prioritize growth opportunities by analyzing data, subscriber feedback, and market trends to inform decision-making and optimize performance

• Guide customer acquisition and lifecycle management via pricing, positioning, and plan configurations, then lead acquisition, retention, upsell, and win-back campaigns 

• Collaborate with Product teams to develop premium first-party subscription features, and Business Development for third-party deals to bring new features to market

• Monitor metrics and analyze customer acquisition, upsell, and retention trends in order to make recommendations and adjust strategic plans accordingly; ideate, define and execute initiatives centered around increased user engagement and retention

• Manage budgets and resources effectively to ensure maximum return on investment, considering both customer acquisition cost and lifetime value

• Complete cost and benefit analyses for potential deals and revenue streams, and report on subscriptions business to executives while working closely with leadership to ensure that subscription efforts align with business, product, and brand strategies

A Lot About You: 

You will have the opportunity to lead and grow the subscription business, and the recurring revenue it generates, for Yahoo Finance. You have a ‘trifecta’ of proven experience as a growth marketer, product marketer, and product manager for a freemium SaaS offerings. You will be an integral hands-on leader expanding our premium subscription offering which is core to Yahoo Finance’s overall business strategy. If you’re a marketing leader who likes to be in the engine room running a business and driving subscriber growth, and if you are passionate about enabling everyday investors can achieve financial prosperity through confident decision-making, this role is for you!

• Growth Marketing: Proven ability to effectively partner and drive marketing activities, ideally within a fast-growing freemium-SaaS consumer business

• Testing & Optimization: A successful track record in utilizing test-and-learn to determine new channels for digital acquisition

• Monetization: Experience with multiple monetization models at scale including B2C, advertising/sponsorship, and B2B2C

• Analytical Ability: Excellent problem-solving and analytical skills: able to break down open-ended problems and move forward in the face of ambiguity

• Communication: Strong written and oral communication skills in order to work effectively with product, design, engineering, marketing, and cross-functional teams

Preferred Qualifications:

• Leadership: Experience executing projects and partnering with cross-functional teams to drive high-quality results, strong executive communication, and organization