Manager, Brand Media (Paid Social)

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

 

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. Coach has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

 

The Manager of Demand Generation media will be responsible for day-to-day management, implementation and performance of our Paid Social and Channel Expansion brand media campaigns. This role reports into the Director of Demand Generation Media and will play a key role in the evolution of the Coach brand in North America, focusing on driving brand awareness, relevance and consideration amongst a younger consumer.

The successful individual will leverage their proficiency to...

 

• Manage the following paid channels: Paid Social and Channel Expansion (e.g. OOH, Audio, Linear TV, etc.) for Demand Generation media (upper and mid funnel campaigns)
• Manage one direct report, focusing on coaching and development

 

 

You will be responsible for...

 

Planning and Budgeting

• Support in developing best-in-class media plans for Demand Generation campaigns to drive awareness and consideration for Coach, inclusive of testing
• Responsible for adherence to budget and managing billing for respective channels

 

Creative and Content

• Manage creative briefing with strategic alignment from Director, ensuring all assets align with creative best practices and brand objectives
• Partner closely with organic social team and agency to identify opportunities for content creation and paid boosting
• Manage custom content workstreams (inclusive of influencer/creator content), ensuring programs are executed in accordance with campaign objectives

 

Implementation and Execution

• Ensure successful and timely implementation of the media plan and testing, partnering closely with media agency to manage deliverables and timelines
• Partner with relevant cross-functional partners (ecommerce, global marketing, creative, buying, PR) to identify optimal content and linking strategies

 

Performance and Reporting

• Track and analyze campaign performance to measure KPIs, identifying optimizations and learnings to improve performance
• Monitor sentiment of paid social ads, deriving trends and insights
• Support creation of compelling deck and presentation materials to communicate media plans and performance with cross-functional partners and leadership

 

Evolve Capabilities

• Support in expanding and testing into new media channels to drive brand growth<